Category
Tech
Delegated Interfaces
Trend cluster
Category
Simplified
Computer
Hardware brands are launching products that simplify PC building tasks.
5.0
Trend score
Trend
What is the Simplified Computer trend?
Simplified Computer: Computer component manufacturers are designing component ecosystems around organizing and hiding cables and connectors. These components reduce the distance between the cable connectors from the PSU to the motherboard, as well as hide these cables behind the motherboard, improving airflow.
Insight
The consumer insight behind the Simplified Computer trend
Given the necessity of computers to nearly every aspect of individuals' lives in the working world, general interest in computers grows over time, with many users wanting to build their own computers to save money and curate the product to their exact needs. However, building a PC can be a daunting task, leading to many consumers ordering prebuilt computers instead. PC component makers have identified this and are launching products that make this process less difficult.
Trend themes
Themes within the Simplified Computer trend
Three behaviours holding the trend together01
Simplified PC Building
Computer component manufacturers are designing component ecosystems that simplify the process of building a computer, reducing the need for technical expertise.
02
Cable Management
Hardware brands are developing innovative solutions to organize and hide cables and connectors in PCs, improving airflow and reducing clutter.
03
Backside Connectors
Motherboard manufacturers are shifting the connectors to the back of the board, allowing for easier access and reducing the need for cable routing in PC builds.
Industry implications
What the Simplified Computer trend means for industry
Where the trend changes the playbookFor
Computer Hardware
The computer hardware industry can leverage the trend of simplified PC building to create user-friendly components that appeal to a wider audience.
For
Gaming
The gaming industry can benefit from the cable management trend by designing gaming accessories and peripherals that offer a seamless and clutter-free experience.
For
PC Case Manufacturing
PC case manufacturers can explore the trend of backside connectors to design cases that allow for easy access to connectors, providing a more streamlined and efficient building process.
Workshop question
How could your brand introduce accessible products or services that draw more consumers into your ecosystem?
Trend signals
Trend signals for Simplified Computer
Trend score 5.0 out of 10, from popularity 70%, activity 61%, freshness 20%.
Popularity70%
Activity61%
Freshness20%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Simplified Computer trend
4 featured examples from Jan 10 to Jan 18, 2024CategoryTech
Easy-To-Build Custom PCs
MSI's 'Project Zero' Simplifies PC Building for Newcomers
The computer hardware industry can adopt MSI's Project Zero innovations to enhance the building process and attract new customers.
CategoryArt & Design
Cable-Hiding Motherboard Prototypes
Gigabyte's 'Project Stealth' Reorganizes Motherboard Cables
Aorus' Project Stealth revolutionizes the gaming hardware industry with its innovative cable-hiding motherboard design.
CategoryTech
Cable-Free Graphics Cards
ASUS Unveiled the 'BTF' Connector that Draws Power from a PCIe Port
Disruptive innovation opportunity in the gaming hardware industry with graphics cards that eliminate power cables and enhance performance.
CategoryArt & Design
Hidden Cable Motherboard Ecosystems
ASUS' DIY-APE Aims to Hide All In-PC Cable Connectors
The DIY-APE from Asus targets the PC hardware industry by proposing a new way to manage cables on motherboards.
