Drink brands are launching carbon-negative product lines
Trend - Beverage companies are introducing carbon-negative products that go beyond carbon offsetting or carbon neutrality. These beverages use sustainable packaging and renewable energies in production to drastically reduce the carbon footprint and positively impact the environment.
Insight - With each year that passes, businesses face more pressure to become more sustainable—both from governments and NGOs. These businesses desire a way to remain competitive as environmental pressures arise, leading to a need to shift away from environmentally damaging practices. Businesses that implement these changes are able to demonstrate their values to like-minded consumers, and can effectively differentiate themselves from competitors.
Insight - With each year that passes, businesses face more pressure to become more sustainable—both from governments and NGOs. These businesses desire a way to remain competitive as environmental pressures arise, leading to a need to shift away from environmentally damaging practices. Businesses that implement these changes are able to demonstrate their values to like-minded consumers, and can effectively differentiate themselves from competitors.
Workshop Question - How could your brand better appeal to eco-conscious consumers by reducing or offsetting carbon emissions in its operations?
Trend Themes
1. Carbon-negative Products - Beverage companies are introducing carbon-negative products that use sustainable packaging and renewable energies to drastically reduce the carbon footprint and positively impact the environment.
2. Climate and Carbon Labeling - Brands across the food and beverage space are introducing climate and carbon labeling to help consumers make more informed decisions when it comes to responsible consumption.
3. Collaboration Beers - Breweries are collaborating with other brands, such as sustainable coffee companies, to create unique beer flavors and bring attention to shared values of sustainability.
Industry Implications
1. Beverage - Beverage companies are introducing carbon-negative products that use sustainable packaging and renewable energies to drastically reduce the carbon footprint.
2. Food - Brands across the food and beverage space are introducing climate and carbon labeling to help consumers make more informed decisions when it comes to responsible consumption.
3. Brewing - Breweries are collaborating with other brands, such as sustainable coffee companies, to create unique beer flavors and bring attention to shared values of sustainability.
6 Featured, 53 Examples:
45,717 Total Clicks
Date Range:
Jan 22 — Jan 24
Trending:
This Quarter and Warm
Consumer Insight Topics:
