Category
Lifestyle
Assisted Choices
Trend cluster
Category
Carbon-Negative
Beverage
Drink brands are launching carbon-negative product lines.
5.7
Trend score
Trend
What is the Carbon-Negative Beverage trend?
Carbon-Negative Beverage: Beverage companies are introducing carbon-negative products that go beyond carbon offsetting or carbon neutrality. These beverages use sustainable packaging and renewable energies in production to drastically reduce the carbon footprint and positively impact the environment.
Insight
The consumer insight behind the Carbon-Negative Beverage trend
With each year that passes, businesses face more pressure to become more sustainable—both from governments and NGOs. These businesses desire a way to remain competitive as environmental pressures arise, leading to a need to shift away from environmentally damaging practices. Businesses that implement these changes are able to demonstrate their values to like-minded consumers, and can effectively differentiate themselves from competitors.
Trend themes
Themes within the Carbon-Negative Beverage trend
Three behaviours holding the trend together01
Carbon-Negative Products
Beverage companies are introducing carbon-negative products that use sustainable packaging and renewable energies to drastically reduce the carbon footprint and positively impact the environment.
02
Climate and Carbon Labeling
Brands across the food and beverage space are introducing climate and carbon labeling to help consumers make more informed decisions when it comes to responsible consumption.
03
Collaboration Beers
Breweries are collaborating with other brands, such as sustainable coffee companies, to create unique beer flavors and bring attention to shared values of sustainability.
Industry implications
What the Carbon-Negative Beverage trend means for industry
Where the trend changes the playbookFor
Beverage
Beverage companies are introducing carbon-negative products that use sustainable packaging and renewable energies to drastically reduce the carbon footprint.
For
Food
Brands across the food and beverage space are introducing climate and carbon labeling to help consumers make more informed decisions when it comes to responsible consumption.
For
Brewing
Breweries are collaborating with other brands, such as sustainable coffee companies, to create unique beer flavors and bring attention to shared values of sustainability.
Workshop question
How could your brand better appeal to eco-conscious consumers by reducing or offsetting carbon emissions in its operations?
Trend signals
Trend signals for Carbon-Negative Beverage
Trend score 5.7 out of 10, from popularity 74%, activity 68%, freshness 29%.
Popularity74%
Activity68%
Freshness29%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Carbon-Negative Beverage trend
8 featured examples from Jan 18, 2022 to Oct 9, 2024CategoryEco
Carbon-Negative Algae Sodas
Ful is a Dutch Soda Brand Offering Blue Algae-Based Beverages
Beverage manufacturers can explore the use of carbon-negative ingredients and manufacturing processes to reduce their carbon footprint.
CategoryEco
Carbon-Negative Soft Drinks
Tenzing Sets Itself Apart as a Soft Drink Brand with Carbon Labeling
Opportunity for carbon-negative and sustainable packaging implementation across soft drink production.
CategoryLifestyle
Collaboration Coffee Stout Beers
The BrewDog x Grind Coffee Stout Has a Full-Bodied Profile
The collaboration between BrewDog and Grind demonstrates innovation opportunities for craft breweries to partner with other brands and create unique flavor profiles.
CategoryEco
Planet-Positive Pea Vodkas
Ten Locks Pod Pea Vodka Has a Range of Natural Flavor Notes
Opportunity for creating eco-friendly alcoholic beverages targeting customers who prioritize sustainability in their purchasing decisions.
CategoryEco
Carbon-Negative Pubs
Uber's 55k Tonnes is a First-of-Its-Kind Pop-Up Pub in London
CategoryEco
Ambitious Tree-Planting Campaigns
Greenbar Distillery Will Plant Two Million Trees
The spirits industry can explore disruptive innovation opportunities by integrating sustainable practices and carbon-offset initiatives into their production processes.
CategoryEco
Carbon-Negative Beers
These Gipsy Hill Beers Have Received Carbon Negative Certifications
The carbon-negative beers from Gipsy Hill highlight opportunities for the brewing industry to prioritize sustainability and reduce their environmental impact.
CategoryEco
Canned Carbon-Negative Milkshakes
Jude’s Plant-Based Chocolate Shake Is Sustainably Produced
The food and beverage industry can benefit from developing more sustainable and eco-friendly products, such as plant-based alternatives and carbon-negative options.
