Category
Tech
Delegated Interfaces
Trend cluster
Category
AI
Greeting
Holiday greeting cards are enhanced using artificial intelligence.
4.6
Trend score
Trend
What is the AI Greeting trend?
AI Greeting: Holiday and greeting cards are increasingly becoming more advanced thanks to the adoption of artificial intelligence. These digital cards often include personalized messages, interactive features, or dynamic content, making them more engaging and tailored to the recipient.
Insight
The consumer insight behind the AI Greeting trend
The holiday season tends to be hectic for consumers, as travel and festive gatherings occupy time that is often used for creating personalized, heartfelt gifts. As a result, busy individuals are seeking out automated options to send customized and heartfelt holiday messages not readily available in store-bought cards. Businesses that can align with the demand for personalized services can attract consumers who have unique needs during the holiday season.
Trend themes
Themes within the AI Greeting trend
Three behaviours holding the trend together01
AI Greeting Cards
Holiday and greeting cards are increasingly becoming more advanced thanks to the adoption of artificial intelligence.
02
Personalized Holiday Messages
Busy individuals are seeking out automated options to send customized and heartfelt holiday messages not readily available in store-bought cards.
03
Humorous AI Cards
Moonpig has introduced a humorous AI Christmas card range featuring the most notable celebrity feuds of the year.
Industry implications
What the AI Greeting trend means for industry
Where the trend changes the playbookFor
Digital Greeting Card Industry
The digital greeting card industry is continuously evolving, adopting artificial intelligence to enhance the holiday card experience.
For
Personalized Services Industry
Businesses that can align with the demand for personalized services can attract consumers who have unique needs during the holiday season.
For
Technology Innovation Industry
The incorporation of artificial intelligence in holiday cards highlights the cutting-edge technology and innovative advancements in the industry.
Workshop question
How can your brand use artificial intelligence to personalize its product/service?
Trend signals
Trend signals for AI Greeting
Trend score 4.6 out of 10, from popularity 64%, activity 56%, freshness 20%.
Popularity64%
Activity56%
Freshness20%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the AI Greeting trend
4 featured examples from Nov 18 to Dec 21, 2023CategoryArt & Design
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Coca-Cola's use of AI in generating holiday cards indicates a potential avenue for beverage brands to engage consumers in a personalized way during festive seasons.
CategoryTech
Supermodel-Backed AI Cards
Winnie Harlow Partners with Coca-Cola to Launch AI Christmas Cards
Supermodel Winnie Harlow's collaboration with Coca-Cola explores the unique capabilities of artificial intelligence to create AI-generated holiday cards.
CategoryTech
Fued-Inspired Christmas Cards
Moonpig Unveils Its New AI-Powered Christmas Card Range
The introduction of AI-powered Christmas cards by Moonpig presents a disruptive innovation opportunity for the greeting card industry to incorporate humor and timely themes into t…
CategoryMarketing
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
J.
