Category
Lifestyle
Assisted Choices
Trend cluster
Category
Branded
Haptic
Gaming companies are launching branded vests with haptic feedback.
4.6
Trend score
Trend
What is the Branded Haptic trend?
Branded Haptic: Esports and gaming companies are partnering with haptic accessory companies. These branded vests offer advertising for the gaming company while simultaneously adding to the credibility of the accessories. This widens the consumer appeal of the products to fans of both companies involved.
Insight
The consumer insight behind the Branded Haptic trend
When investing in new hardware, software, or accessories, gamers often weigh products on a cost-to-benefit scale, considering performance, immersion, and credibility on the benefits side. In terms of immersion, most of the innovation is focused around technologies such as VR and AI. However, physical accessories, while niche, can dramatically enhance immersion when used properly. In recognition of this, accessory brands are seeking partnerships and endorsements to increase credibility.
Trend themes
Themes within the Branded Haptic trend
Three behaviours holding the trend together01
Branded Haptic
Gaming companies are partnering with haptic accessory companies to offer branded vests with haptic feedback, widening the consumer appeal of the products.
02
Collaborative Gaming Suit
Accessory brands are seeking partnerships and endorsements to increase the credibility of their haptic gaming suits.
03
Call of Duty Limited Edition
Companies are launching limited edition haptic feedback straps with branding borrowed from popular video games, capturing fans' attention.
Industry implications
What the Branded Haptic trend means for industry
Where the trend changes the playbookFor
Gaming
Gaming companies are partnering with haptic accessory companies to enhance the immersion and realism of virtual reality games.
For
Fashion
Fashion brands are collaborating with gaming companies to design branded haptic accessories, adding a unique element to their offerings.
For
Technology
Tech companies are developing innovative haptic feedback solutions to provide immersive physical sensations in various industries.
Workshop question
How could your brand increase its consumer base through the partnerships and endorsements of relevant companies?
Trend signals
Trend signals for Branded Haptic
Trend score 4.6 out of 10, from popularity 67%, activity 52%, freshness 19%.
Popularity67%
Activity52%
Freshness19%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Branded Haptic trend
4 featured examples from Jul 17 to Dec 6, 2023CategoryTech
Collaborative Haptic Feedback Vests
Subpac's Beat Saber Collaboration Furthers VR Immersion
The use of haptic feedback vests in virtual reality games like Beat Saber opens up new opportunities for the virtual reality industry.
CategoryTech
Branded Haptic Feedback Vests
OWO Annouced a Collaborative Gaming Suit with 'The Crew Motorfest'
The OWO Haptic Gaming System - The Crew Motorfest Edition presents an opportunity for virtual reality gaming companies to enhance immersion and realism through haptic feedback tec…
CategoryTech
Game-Branded Feedback Straps
'Woojer' Launched a Call of Duty Version of its Haptic Feedback Belts
The gaming accessories industry can leverage the popularity of Call of Duty by offering haptic feedback belts with game branding.
CategoryArt & Design
Game-Inspired Haptic Shirts
Ubisoft Joins OWO to Launch a Haptic Feedback Shirt
The collaboration between Ubisoft and OWO to launch a haptic shirt for gaming presents opportunities for disruptive innovation in the gaming industry, enhancing player immersion a…
