Category
Lifestyle
Assisted Choices
Trend cluster
Category
DGL
Pet
Pet brands incorporate deglycyrrhizinated licorice in nutritional supplements.
1.9
Trend score
Trend
What is the DGL Pet trend?
DGL Pet: DGL (deglycyrrhizinated licorice) pet supplements are derived from licorice root but undergo a process to remove the compound glycyrrhizin. These supplements have gained recognition for their efficacy in addressing various health issues, particularly those related to the digestive and respiratory systems.
Insight
The consumer insight behind the DGL Pet trend
Amidst the cost-of-living crisis, pet owners often seek products that allow them to proactively support their animals' health and avoid expensive medical fees. The accessibility of over-the-counter remedies helps owners reduce the likelihood of infections and other illnesses while eliminating everyday stressors like distance, cost, and scheduling associated with veterinarian visits. Brands that recognize the need for accessible, cost-conscious pet care solutions are able to appeal to these consumers.
Trend themes
Themes within the DGL Pet trend
Three behaviours holding the trend together01
DGL Pet Supplements
Deglycyrrhizinated licorice (DGL) pet supplements are gaining recognition for their efficacy in addressing various health issues in pets, particularly those related to the digestive and respiratory systems.
02
Multi-Functional DGL Supplements
DGL Plus, an herbal solution centered around deglycyrrhizinated licorice (DGL), offers a comprehensive approach to gastrointestinal health, promoting nutritional support to the gastrointestinal tract.
03
Nutritional Pet Powders
NutriGest Powder, a comprehensive nutritional supplement, focuses on repairing and maintaining normal bacterial balance in the gastrointestinal tract of pets.
Industry implications
What the DGL Pet trend means for industry
Where the trend changes the playbookFor
Pet Supplements
The pet supplements industry can reference the trend of DGL pet supplements, which are gaining recognition for their efficacy in addressing various health issues in pets.
For
Digestive Health
The digestive health industry can reference the trend of multi-functional DGL supplements, which offer holistic approaches to gastrointestinal health.
For
Nutraceuticals
The nutraceuticals industry can reference the trend of nutritional pet powders, which provide comprehensive and natural solutions to promote gastrointestinal health in pets.
Workshop question
How can your brand proactively address potential concerns with its product/service?
Trend signals
Trend signals for DGL Pet
Trend score 1.9 out of 10, from popularity 20%, activity 18%, freshness 19%.
Popularity20%
Activity18%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the DGL Pet trend
4 featured examples from Dec 1 to Dec 2, 2023CategoryLifestyle
Respiratory Pet Supplements
Throat Gold is a Herbal Formula for Throat and Respiratory Health
The pet wellness industry can leverage herbal supplements like Throat Gold to enhance respiratory health and provide natural relief for pets with throat discomfort.
CategoryLifestyle
Multi-Functional DGL Supplements
DGL Plus is an Herbal Support for Gastrointestinal Health
DGL Plus is a multi-functional supplement that caters to gastrointestinal health, providing an opportunity for the health and wellness industry to offer effective natural remedies.
CategoryLifestyle
Licorice Dog Gut Supplements
Gut Guard Was Designed for Dogs with Irritated Guts
Manufacturers of pet supplements can explore the development of specialized products targeting canine digestive health.
CategoryLifestyle
Nutritional Pet Powders
NutriGest Powder is Intended to Promote Gastrointestinal Health in Pets
The pet health and wellness industry can capitalize on the trend of comprehensive nutritional supplements to develop products that promote gastrointestinal health in pets.
