Category
World
Layered Getaways
Trend cluster
Category
Local
Hospitality
New hotels are using local history and architecture to inspire their designs.
6.2
Trend score
Trend
What is the Local Hospitality trend?
Local Hospitality: As the boutique hotels market grows, new hotels are embracing local culture through design plans, local sourcing, and/or community collaborations. These hotels aim to facilitate more authentic local experiences, while maintaining the benefits of luxury travel for their guests.
Insight
The consumer insight behind the Local Hospitality trend
The demand for authentic travel experiences continues to grow, and more consumers are traveling while aiming to reduce their impact on local communities and environments. As their values evolve, travelers who want authentic (but luxurious) experiences patron businesses that are clear about their local contributions--which is easily facilitated through design and sourcing.
Trend themes
Themes within the Local Hospitality trend
Three behaviours holding the trend together01
Authentic Travel Experiences
The demand for authentic travel experiences continues to grow, and more consumers are traveling while aiming to reduce their impact on local communities and environments.
02
Local Culture Design
As the boutique hotels market grows, new hotels are embracing local culture through design plans, local sourcing, and/or community collaborations.
03
Heritage-Inspired Hospitality
Boutique hotels are using local history and architecture to inspire their designs, creating spaces that facilitate more authentic local experiences.
Industry implications
What the Local Hospitality trend means for industry
Where the trend changes the playbookFor
Hospitality
Hotels are embracing local culture and heritage in their designs to create more authentic experiences for guests.
For
Travel
Travelers are increasingly seeking authentic experiences that align with their values of reducing impact on local communities and environments.
For
Design
Designers are collaborating with local communities and integrating local history and architecture into their projects to create unique and meaningful spaces.
Workshop question
How could your brand take inspiration from its local community?
Trend signals
Trend signals for Local Hospitality
Trend score 6.2 out of 10, from popularity 65%, activity 86%, freshness 34%.
Popularity65%
Activity86%
Freshness34%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Local Hospitality trend
4 featured examples from Jun 15, 2023 to Jan 29, 2025CategoryWorld
Local Heritage-Inspired Hotels
Jenny Bukovec Designs The Manchester Hotel's Interior in Kentucky
Hotels and resorts can leverage local heritage-inspired design to differentiate themselves in the market and attract culturally conscious travelers.
CategoryWorld
Brutalist Mexican Hotels
Hybrid & Palma Add Organic Elements Within This Brutalist Hotel
In the architecture and design industry, there is an opportunity to explore the integration of organic elements within brutalist structures, creating a new aesthetic that combines…
CategoryWorld
Modernized Toronto Hotels
The Union Hotel Boasts Local Inspiration and Historic Charm
The hospitality industry is shifting towards incorporating local cultural elements to craft distinct guest experiences.
CategoryArt & Design
Pyramid-Inspired Hotel Suites
Productora and the Book of Wa Introduces the Kymaia Hotel
Innovations in hospitality design focusing on unique architectural blends represent opportunities to differentiate in a competitive market.
