Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
Kanesa David — December 20, 2023 — Marketing
References: tokens & thepaypers
Tokens has introduced Valor, an e-commerce platform within the Metaverse Group. This platform facilitates product placement and advertising within virtual gaming worlds, including popular environments like Roblox and Fortnite, who have strict requirements when it comes to digital advertisements.
Valor addresses a significant challenge faced by brands aiming to advertise in gaming platforms where traditional links and QR codes are prohibited, such as Roblox and Fortnite. The Valor app provides a seamless solution by enabling users to engage with branded items through scanning, leading them to the brand's page within the game. This unique approach allows players to access exclusive offers and accumulate points redeemable for rewards.
Available for download on both the Google Play Store and iOS App Store, Valor empowers brands to tap into the gaming community while maintaining a non-intrusive advertising approach.
Image Credit: Chaosamran_Studio
Valor addresses a significant challenge faced by brands aiming to advertise in gaming platforms where traditional links and QR codes are prohibited, such as Roblox and Fortnite. The Valor app provides a seamless solution by enabling users to engage with branded items through scanning, leading them to the brand's page within the game. This unique approach allows players to access exclusive offers and accumulate points redeemable for rewards.
Available for download on both the Google Play Store and iOS App Store, Valor empowers brands to tap into the gaming community while maintaining a non-intrusive advertising approach.
Image Credit: Chaosamran_Studio
Trend Themes
1. E-commerce Gamification - Valor allows players to access exclusive offers and accumulate points redeemable for rewards within virtual gaming worlds, disrupting traditional advertising methods.
2. QR Code Advertising - The Valor app provides a seamless solution for brands aiming to advertise in gaming platforms by enabling users to engage with branded items through scanning, bypassing restrictions on traditional links and QR codes.
3. Non-intrusive Advertising - Valor empowers brands to tap into the gaming community while maintaining a non-intrusive advertising approach, presenting a disruptive innovation opportunity within the advertising industry.
Industry Implications
1. Gaming - Valor's e-commerce platform revolutionizes advertising within virtual gaming worlds like Roblox and Fortnite, creating disruptive innovation opportunities in the gaming industry.
2. E-commerce - With Valor's unique approach of enabling users to engage with branded items and access exclusive offers, the e-commerce industry can explore disruptive innovation opportunities in advertising to the gaming community.
3. Digital Marketing - The Valor app's solution to bypass traditional links and QR codes in gaming platforms presents a disruptive innovation opportunity for digital marketers to explore new advertising methods.
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