Category
Lifestyle
Assisted Choices
Trend cluster
Category
Freeze-Dried
Snacking
Consumers are turning to freeze-dried snack options.
3.8
Trend score
Trend
What is the Freeze-Dried Snacking trend?
Freeze-Dried Snacking: Freeze-dried food, which has almost all of its original moisture content removed, is becoming more popular as consumers seek out healthier indulgences. Ice cream, fruit, and candy that are freeze-dried have a higher shelf-life and offer consumers a sensorial snacking experience.
Insight
The consumer insight behind the Freeze-Dried Snacking trend
More people have turned to healthy snacks as they become knowledgeable about ingredients and food production--but the desire to indulge remains. This duality has resulted in consumers seeking out healthier alternatives with sensorial elements--creating the same sense of satisfaction that less nutritious indulgences do. As more consumers prioritize balance in their diets over restricting food, they're turning to brands that offer a well-rounded approach to food and nutrition.
Trend themes
Themes within the Freeze-Dried Snacking trend
Three behaviours holding the trend together01
Healthy Indulgence
Consumers seek out healthier alternatives with sensorial elements, creating the same sense of satisfaction that less nutritious indulgences do.
02
Convenience and Portability
Freeze-dried snacks offer convenience and portability, making them perfect for on-the-go snacking.
03
Extended Shelf-Life
Freeze-dried food has a higher shelf-life, providing consumers with longer-lasting snacks.
Industry implications
What the Freeze-Dried Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can explore the development of innovative freeze-dried snacks to cater to the growing demand for healthy indulgences.
For
Health and Wellness
The health and wellness industry can leverage the popularity of freeze-dried snacks to promote convenient and nutritious on-the-go options.
For
Packaging
The packaging industry can develop packaging solutions that maintain the crispness and freshness of freeze-dried snacks, extending their shelf-life even further.
Workshop question
How could your brand add sensory elements to its product experience?
Trend signals
Trend signals for Freeze-Dried Snacking
Trend score 3.8 out of 10, from popularity 50%, activity 44%, freshness 19%.
Popularity50%
Activity44%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Freeze-Dried Snacking trend
5 featured examples from Apr 25 to Nov 23, 2023CategoryLifestyle
Freeze-Dried Fig Snacks
OATME Superfood's Freeze-Dried Figs are Packed with Nutrients
The health snack industry can leverage OATME Superfood's freeze-dried figs to offer consumers a nutritious and convenient option for satisfying their sweet tooth.
CategoryLifestyle
Snackable Freeze-Dried Figs
Trader Joe's Freeze Dried Fig Slices are Great for Snacking
The introduction of Trader Joe's Freeze Dried Fig Slices adds to the growing market of healthy snack options, appealing to health-conscious consumers seeking natural and nutritiou…
CategoryLifestyle
Freeze-Dried Ice Creams
Super Garden Creates "Ice Cream That Doesn't Melt"
The freeze-drying process can be applied to a wide range of food and beverage products to improve convenience and shelf life.
CategoryLifestyle
Freeze-Dried Ice Cream Sandwiches
Sow Good is Launching a Crunchy, Heat-Proof Summer Snack
Freeze-drying technology presents an opportunity for food manufacturers to create lightweight, shelf-stable snacks with an extended shelf life.
CategoryLifestyle
Freeze-Dried Lickable Treats
FUNDAY Sweets Releases a Bag of Fruity Freeze-Dried Candies
FUNDAY Sweets' launch of freeze-dried fruity gummy bears opens up possibilities for the candy industry to explore and expand into healthier and more innovative snack options.
