Category
Business
Autumn Teasers
Trend cluster
Category
Transparent
Retail
Sustainable retailers highlight their initiatives and impact in-store.
5.0
Trend score
Trend
What is the Transparent Retail trend?
Transparent Retail: Sustainable stores and eco-friendly in-store initiatives are making the impact of their products clearer to their customers. These brands are using receipts, labels and displays to highlight production and sourcing processes--catering to the growing demand for transparency from businesses.
Insight
The consumer insight behind the Transparent Retail trend
Sustainable consumption is becoming a priority for more consumers, and readily accessible information on these topics has made consumers more critical of green claims. Brands are aiming to appeal to the modern consumer via sustainability initiatives--particularly Gen Z and Millennials--are more likely to establish trust when they offer transparent snapshots into their business.
Trend themes
Themes within the Transparent Retail trend
Three behaviours holding the trend together01
Transparent Retail
Sustainable stores and eco-friendly in-store initiatives are making the impact of their products clearer to their customers.
02
Sustainable Consumption
Sustainable consumption is becoming a priority for more consumers, and readily accessible information on these topics has made consumers more critical of green claims.
03
Environmental Impact Awareness
Brands are aiming to appeal to the modern consumer via sustainability initiatives--particularly Gen Z and Millennials--are more likely to establish trust when they offer transparent snapshots into their business.
Industry implications
What the Transparent Retail trend means for industry
Where the trend changes the playbookFor
Retail
Sustainable stores and eco-friendly in-store initiatives are making the impact of their products clearer to their customers.
For
Consumer Goods
Sustainable stores and eco-friendly in-store initiatives are making the impact of their products clearer to their customers.
For
Fashion
Sustainable stores and eco-friendly in-store initiatives are making the impact of their products clearer to their customers.
Workshop question
How can your brand create trust with its customers via in-store experiences or initiatives?
Trend signals
Trend signals for Transparent Retail
Trend score 5.0 out of 10, from popularity 68%, activity 61%, freshness 20%.
Popularity68%
Activity61%
Freshness20%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Transparent Retail trend
6 featured examples from Mar 10, 2022 to Jan 5, 2024CategoryBusiness
Sustainable Canadian Retail Expansions
The Toronto Allbirds Brick-and-Mortar Store is Eco-Friendly
Allbirds' eco-conscious approach, from store design to product materials, offers opportunities for disruptive innovation in the sustainable fashion industry.
CategoryEco
Environmental Cost Receipts
ASKET's Impact Receipts Measure Water Usage, CO2 Emissions & More
The Impact Receipt's introduction in the fashion industry enables consumers to have a better understanding of the environmental impact of their clothing purchases.
CategoryEco
Eco Big-Box Retailer Initiatives
The Target Zero Initiative Helps Shoppers Identify Sustainability
Retailers can create sustainability campaigns to attract conscious consumers and collaborate with eco-friendly brands and suppliers.
CategoryMarketing
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Neutral Foods' carbon-neutral packaging opens up disruptive innovation opportunities for the sustainable packaging industry.
CategoryEco
Carbon-Conscious Oat Beverages
These Vegan Beverages for Kids Label Their Carbon Footprint
Including carbon footprint information on packaging presents an innovative opportunity for the food and beverage packaging industry to cater to environmentally-conscious consumers.
CategoryMarketing
Environmental Impact Product Labels
L'Oréal Product Impact Labeling Ranks the Brand's Products
Disruptive innovation opportunities lie in green product development, eco-friendly packaging, and supply-chain optimization initiatives, to meet the growing demand for environment…
