Sustainable retailers highlight their initiatives and impact in-store
Trend - Sustainable stores and eco-friendly in-store initiatives are making the impact of their products clearer to their customers. These brands are using receipts, labels and displays to highlight production and sourcing processes--catering to the growing demand for transparency from businesses.
Insight - Sustainable consumption is becoming a priority for more consumers, and readily accessible information on these topics has made consumers more critical of green claims. Brands are aiming to appeal to the modern consumer via sustainability initiatives--particularly Gen Z and Millennials--are more likely to establish trust when they offer transparent snapshots into their business.
Insight - Sustainable consumption is becoming a priority for more consumers, and readily accessible information on these topics has made consumers more critical of green claims. Brands are aiming to appeal to the modern consumer via sustainability initiatives--particularly Gen Z and Millennials--are more likely to establish trust when they offer transparent snapshots into their business.
Workshop Question - How can your brand create trust with its customers via in-store experiences or initiatives?
Trend Themes
1. Transparent Retail - Sustainable stores and eco-friendly in-store initiatives are making the impact of their products clearer to their customers.
2. Sustainable Consumption - Sustainable consumption is becoming a priority for more consumers, and readily accessible information on these topics has made consumers more critical of green claims.
3. Environmental Impact Awareness - Brands are aiming to appeal to the modern consumer via sustainability initiatives--particularly Gen Z and Millennials--are more likely to establish trust when they offer transparent snapshots into their business.
Industry Implications
1. Retail - Trend: Sustainable stores and eco-friendly in-store initiatives are making the impact of their products clearer to their customers.
2. Consumer Goods - Trend: Sustainable stores and eco-friendly in-store initiatives are making the impact of their products clearer to their customers.
3. Fashion - Trend: Sustainable stores and eco-friendly in-store initiatives are making the impact of their products clearer to their customers.
