QSRs collaborate with vegan brands to appeal to Gen Z
Trend - QSR brands are looking to find their niche within the now competitive vegan market. One route is appealing to younger consumers through collaborations with vegan brands--creating affordable products with playful branding across social campaigns.
Insight - Not long ago, plant-based meat and dairy brands (and their collaborators) were having to convince the customer of their products' authenticity. With the vegan industry now being well-established, brands face the challenge of standing out in a more competitive market. Appealing to Gen Z with wallet-friendly products and social campaigning gives businesses in this space a competitive edge, while also catering to those who are generally seeking affordable vegan food options.
Insight - Not long ago, plant-based meat and dairy brands (and their collaborators) were having to convince the customer of their products' authenticity. With the vegan industry now being well-established, brands face the challenge of standing out in a more competitive market. Appealing to Gen Z with wallet-friendly products and social campaigning gives businesses in this space a competitive edge, while also catering to those who are generally seeking affordable vegan food options.
Workshop Question - How could your business use more focused branding to appeal to its target market?
Trend Themes
1. Collaborations with Vegan Brands - QSR brands are looking to find their niche within the now competitive vegan market through collaborations with vegan brands.
2. Appealing to Gen Z - By creating affordable vegan products with playful branding across social campaigns, businesses in the vegan industry can appeal to Gen Z consumers.
3. Standing Out in a Competitive Market - With the vegan industry becoming more established, brands need to find innovative ways to stand out in a competitive market.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR brands are collaborating with vegan brands to appeal to Gen Z, creating disruptive innovation opportunities in the vegan QSR market.
2. Plant-based Food - The collaboration between QSR brands and vegan brands presents disruptive innovation opportunities in the plant-based food industry.
3. Marketing and Advertising - Creating affordable vegan products with playful branding across social campaigns to appeal to Gen Z presents disruptive innovation opportunities in marketing and advertising.
