Category
Tech
Delegated Interfaces
Trend cluster
Category
Transparent
Display
Brands are crafting clear screens for workplaces and higher-income consumers.
6.7
Trend score
Trend
What is the Transparent Display trend?
Transparent Display: Televisions and displays with fully-transparent frames are now being manufactured for consumers. These displays improve workplace installations, video calling, and aesthetics for homes, as they can be fully hidden when powered off. These are high-cost products for more luxury consumers.
Insight
The consumer insight behind the Transparent Display trend
For higher-income consumers, aesthetics are a large factor when considering investing in new products. This is similar for future-facing workplaces looking to augment their buildings with the latest technologies. These two markets align on priorities; products must be innovative with clear value-adds without negatively impacting aesthetics. These desires are leading to brands crafting near-invisible devices with unique features that cannot be mimicked by lower-cost alternatives.
Trend themes
Themes within the Transparent Display trend
Three behaviours holding the trend together01
Transparent Displays
Televisions and displays with fully-transparent frames are improving workplace installations, video calling, and aesthetics for homes.
02
Aesthetics-Driven Innovation
For higher-income consumers and future-facing workplaces, aesthetics are a large factor when considering investing in new products.
03
Near-Invisible Devices
Brands are crafting near-invisible devices with unique features that cannot be mimicked by lower-cost alternatives.
Industry implications
What the Transparent Display trend means for industry
Where the trend changes the playbookFor
Electronics
The transparent display trend is driving innovation in the electronics industry, particularly in the development of fully transparent television screens.
For
Workplace Technology
The desire for innovative products with clear value-adds without negatively impacting aesthetics is shaping the workplace technology industry.
For
Luxury Consumer Goods
Aesthetics-driven innovation and the development of near-invisible devices are influencing the luxury consumer goods industry.
Workshop question
How could your brand create unique products designed to meet the needs of higher-income consumers?
Trend signals
Trend signals for Transparent Display
Trend score 6.7 out of 10, from popularity 87%, activity 89%, freshness 25%.
Popularity87%
Activity89%
Freshness25%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Transparent Display trend
7 featured examples from Jun 27, 2022 to Jul 3, 2024CategoryArt & Design
Multipurpose Polycarbonate Furniture
The 'Push Fit Chair' by Liam de la Beyodere is Stylish
Furniture manufacturing is seeing a shift towards modular and multifunctional designs to meet modern living requirements.
CategoryTech
AR-Powered OLED Room Dividers
The 'Vivid' OLED Display Has a Transparent, Linkable Design
Innovate the use of AR and transparency in designing multifunctional spaces.
CategoryArt & Design
Space-Dividing Rolling TVs
The Conceptual vifa 'Skyline' Rollable TV by Kurz Kurz Design is Modern
The concept of space-dividing rollable TVs such as the vifa 'Skyline' TV may offer opportunities for innovation for companies in the home electronics industry.
CategoryTech
Fully Transparent OLED Screens
Veeo Announced Three New OLED Displays at CES 2024
Transparent OLED displays with gesture control capabilities can revolutionize teleconferencing by enabling intuitive interactions and immersive video calls.
CategoryArt & Design
Customizable Smart Windows
Gauzy's Switchable Smart Glass is Energy-Efficient and Stylish
Switchable Smart Glass represents a disruptive innovation opportunity for the smart home technology industry.
CategoryTech
Transparent Television Screens
Samsung Revealed a Transparent Microled Display at CES 2024
Samsung's breakthrough transparent display technology presents disruptive innovation opportunities for the electronics manufacturing industry.
CategoryArt & Design
Interlocking Living Room Furniture
Mirlay Özlem ER's The Cube is Elegant and Space-Saving
Opportunities for creating innovative, space-saving furniture designs with additional functionalities.
