Reconfigurable OLED Displays

Trollie is Designed by Yunchik Lee and Bomi Kim

Yunchik Lee and Bomi Kim are the designers of Trollie which is pegged as “an adaptable household object,” featuring an OLED display and a modern design. The body of Trollie is monochromatic, light, and thin, boasting minimalist sensibilities. A small OLED display can be attached magnetically to the trolley. The mechanism allows for different configurations—including position and orientation. This feature allows the user to adapt the piece to specific needs. For example, one might want to have the screen at a lower level when working out and doing yoga or maybe they’d want to use it as traditional TV.

In addition, the wheels on the “adaptable household object” allow for it to be moved from room to room, effortlessly. Trollie was recognized for its forward-thinking design and is a finalist in the Dezeen and LG Display’s OLEDs Go! Competition.

Image Credit: Dezeen

Reconfigurable Displays
The ability to adjust the position and orientation of OLED displays presents opportunities for more adaptable commercial and household products.
Minimalist Design
Consumers are increasingly drawn to minimalistic designs, providing innovation opportunities for companies to incorporate such aesthetics into their product offerings.
Smart Home Devices
Development of smart home devices which can be adapted to suit individual needs and preferences offers new markets for technology and consumer electronics firms.

Industries Being Reshaped

Consumer Electronics
Companies in the consumer electronics industry have opportunities to develop highly customizable portable products such as Trollie, with an adaptable OLED Display.
Furniture
Furniture companies can incorporate OLED displays and adaptable designs into their products, offering a more unique and personalized user experience.
Home Gym Equipment
Makers of home gym equipment could potentially use OLED displays and adaptable features to create new fitness devices with interactive video training capabilities.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 56%
Freshness 10%

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