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Everyday consumers break into the podcast space with specialized products
Implications - As one of the most accessible forms of media, podcasts are rapidly growing category. Feeding consumers' desire to break into the space are products that make high-quality podcasting more attainable to everyday people. Speaking to the way in which entertainment and media is becoming more democratized as a whole, this is a clear way in which companies are tapping into consumers' desire to create. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
45,285 Total Clicks
Aug 17 - Jun 18
This Quarter and Average
Pop CultureTechMediaGadgets
Face cleansing routines are enhanced with powerful accessories
Implications - Always seeking a more effective way to enhance their daily skincare routines, many beauty focused consumers are turning to tools and accessories that help them recreate spa-like facial treatments at home. As visual mediums like Instagram and YouTube encourage more sophisticated beauty routines, consumers are increasingly prioritizing skincare as part of their self-care rituals, investing more money in tools that promise a deeper cleanse and a smoother canvass for the next day's makeup routine. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
65,259 Total Clicks
Jun 16 - May 18
This Year and Warm
TechFashionGadgetsCosmetics
Brands merge traditionally lowbrow concepts with impressive technology
Implications - Cutting edge technology typically skews toward the more ostentatious side of the cultural spectrum, but it can equally speak to consumers across the cultural spectrum. Brands are thus recognizing the space for growth through direct appeals to those with so-called lowbrow interests. Brands that think outside of cultural assignations can access far broader markets than when adhering to societal proscriptions. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
82,199 Total Clicks
Jun 17 - Nov 17
This Year and Warm
TechGadgets
Consumers seek self-betterment through AI-adapted instruments
Implications - The contemporary consumer is constantly searching for means of self-improvement, but, inculcated by the speed and efficiency surrounding their interactions with modern brands and products, self-improvement via learning a traditional musical instrument seems excessively inefficient. Instruments that incorporate AI into their interfaces ease and expedite instruction, engendering the convenience to which consumers are accustomed. Brands that harness AI in similar ways stand a better chance of keeping consumers' attentions through unavoidably lengthy processes. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
50,608 Total Clicks
Mar 17 - Sep 17
This Year and Average
TechGadgets
The 6 Patterns of Opportunity & Top 18 Megatrends
Tech brands are making it even easier to use multiple devices at once
Implications - Understanding the context in which their products are being utilized, tech brands are not only encouraging multi-screening and dual device usage, they are also actively incorporating docks and mounts within their products through which several devices can be connected and used simultaneously. This shift in functionality demonstrates the importance of prioritizing the evolving usage habits of consumers as they grow accustomed to a tech-powered lifestyle and the interconnectivity of devices via IoT. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
63,242 Total Clicks
Oct 16 - Sep 17
This Year and Warm
TechMobileGadgets
Consumers are reminded to reach their goals through encouraging technology
Implications - Whether seeking to achieve their New Year’s resolutions or just become better humans, consumers are integrating supportive technology to help them stay on track through positive encouragement. With self-care and personal betterment on the rise as growing priorities among young consumers already inundated with high-stress lifestyles, self-help technology that reminds them to be mindful of their goals keeps them positive and productive while making every moment count. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
62,984 Total Clicks
Nov 16 - Sep 17
This Year and Average
TechLifestyleGadgetsLife
Wearables become targeted as they get adopted into everyday activities
Implications - Demonstrating the importance of having gadgets that pertain to their individualistic lifestyles and identities, consumers are increasingly drawn towards smartwatches that are more specifically targeted rather than general fitness trackers. This shift in preference towards more personalized performance is indicative of the acceptance of smartwatches and fitness wearables as everyday necessities that consumers want to increasingly integrate into their daily routines. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
54,838 Total Clicks
Oct 16 - Sep 17
This Year and Warm
TechLifestyleSportsGadgets
Trend Hunter Services
Brands leverage biometric data to fuel positive interactions with consumers
Implications - Seeking to create more personalized experiences for consumers and ensure positive engagement on an individual level, brands are leveraging biometric data to track the emotions of consumers as they interact with their products and services. Emotion-tracking not only provides invaluable feedback for the brand on where the consumer is most engaged, it also indicates the perfect opportunity to enhance interactivity and brand love through positive emotional response. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
140,513 Total Clicks
Dec 16 - Sep 17
This Year and Warm
Connected clothing keeps consumers informed on their personal wellbeing
Implications - As consumers increasingly prioritize personal health and wellness, they've begun seeking ways to educate themselves on their own health outside of doctor visits through more exact and personalized data. Through the rise of omnipresent connected technology, we're seeing an integration of health-tracking wearables with athleisure for an all-encompassing view into the wearer's individual performance via biometric data. This emerging category appeals to fitness buffs as well as health-focused consumers, both of whom are looking for ways to be more in-tune with their bodies through personalized health monitoring. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
143,257 Total Clicks
Jan 16 - Sep 17
This Year and Warm
Hotels ramp up in-room connectivity for a fully integrated stay
Implications - As consumers become accustomed to IoT within modern homes, hospitality brands are looking to stay ahead of the curve by integrating intelligent connectivity throughout their hotel rooms. Through AI and voice-controlled technology, guests can fully control their environments and easily customize room settings to their preferences. This increased in-suite connectivity ensures convenience for travelers while also ensuring consumer engagement for hotels as many guests would rather interact with digital features rather than hotel staff. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
74,056 Total Clicks
Sep 16 - Sep 17
This Year and Mild
TechWorldGadgetsHip HotelsTravel