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Gadgets Consumer Insights

Scanned Convenience
Scanning devices are improving consumer lifestyles by taking out the guesswork
Trend - Tech brands are launching scanning devices for the home, allowing consumers to complete chores in an efficient and informed manner. Deployed either as hand-held devices or as a built-in feature in appliances, these products deliver assistance and support to those using them.

Insight - Contemporary consumers in urban environments are faced with a technologically enhanced, fast-paced environment that demands the efficient and simultaneous balance of work and personal life. In this space, many are looking to lessen the workload in order to have more time for rest and relaxation. As a result, individuals are prioritizing convenience and efficiency when making purchasing decisions.

Workshop Question - How can your brand assist individuals in their work-life balance?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Lung Training
Tech brands are developing products to help consumers improve their lung capacity
Trend - Deployed as solutions both for athletes and everyday consumers, companies are developing compact and portable smart devices that can assist individuals in training their breathing to improve lung capacity and enjoy a healthier life.

Insight - The renewed focus on health and wellness during the COVID-19 pandemic has motivated some consumers to look for ways to improve their lifestyle and the overall capacity of their systems. In this space, consumers are looking for solutions that will help them be prepared for the duration of the pandemic, as well as for the next health crisis. This, in turn, allows them to gain peace of mind while feeling more energized as a result of being proactively focused on wellness.
Workshop Question - How can your brand contribute to health and wellness in the post-COVID age?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anywhere Access
Tech brands are prioritizing omnipresent convenience with more innovative designs
Trend - Brands are launching innovative tech accessories, designed specifically for the needs of on-the-go consumers. Although as a concept, portable tech is not new, these products are placing a stronger focus on refining the seamlessness of user experience with anything from invisible keyboards to wallet-friendly designs.

Insight - In fast-paced, technologically enhanced environments, consumers are finding themselves dealing with a never ending list of professional and personal responsibilities. As a result, individuals in these spaces consider their time precious and are consistently looking for ways to optimize it—even when they are on-the-go. This is creating a demand for portable and functional products, as more consumers are prioritizing convenience in personal and professional matters.
Workshop Question - How can your brand help optimize the consumer experience on-the-go?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.

Insight - In light of the COVID-19 pandemic and the many government-imposed restrictions associated with it, contemporary consumers are forced to engage with one another online. Many are trying to do their best to continue their work as smoothly as possible and as a result, they are looking for online tools and platforms that will assist them in their specific endeavour—whether it is for work, a creative pursuit or a passion project.

Workshop Question - How can your brand increase the productivity of consumers at home?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mouthed Gesture
Designers are exploring sensory technology that is controlled by the mouth
Trend - From biometric identification devices to accessible gesture-control systems, designers are tapping new avenues for experience with prototypes that can be controlled by one's mouth. These gadgets boast a number of benefits such as accessibility for users with functional diversities, as well as new forms of security and convenience.

Insight - Increasingly aware of the potentials of technology, contemporary consumers are increasingly on the lookout for gadgets that can fit their needs and assist them in their everyday. This interest is governed by a desire to enhance their lifestyle with efficiency, convenience, and support. Individuals in this space are prioritizing solutions that fit their particular and unique needs and as a result, many are emphasizing the importance of usability as a key factor that can enable them to have an accessible and impactful experience.
Workshop Question - How can your brand make your product more accessible than it already is?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Rehabilitation
Tech companies are launching tools to help those recovering from injuries
Trend - The use of artificial intelligence in sports training has been prevalent over the last couple of years and now, brands are pivoting to utilize AI's potential in the space of rehabilitation and recovery.

Insight - When faced with a tedious and long-term task, contemporary consumers look for ways to speed up the process, without compromising the result. This desire is often brought on by a demanding lifestyle and fast-paced environment. Aware that cutting-edge technology can bring not only efficiency and convenience but also precision to any given situation, individuals increasingly turn for solutions to the tech industry.
Workshop Question - How can your brand utilize artificial intelligence to benefit consumers?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stimulating Headphones
Brands and researchers are looking into the potential of earbud design
Trend - Designers are exploring the possibilities of earbuds in assisting with health conditions and personal endeavors. Either deployed as a multi-functional product or as reimagining popular use, these innovations are studied for their ability to provide pain relief or learning benefits.

Insight - Aware of the advancements in technology, design, and science, contemporary consumers are consistently on the lookout for products that might provide them with solutions for a personal problem or desire. Whether it is connected to some type of health condition or an aspiration, individuals are prioritizing non-invasive and seamless solutions because this allows them to feel safer and more secure during use.
Workshop Question - Conceptualize another use for an omnipresent product.
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Solar-Powered Protection
Brands are increasingly relying on solar power for the design of gadgets
Trend - The use of solar power is expanding from architecture and watch design into protective equipment like helmets, security cameras, and the like. This provides a more eco-conscious alternative and makes individuals more resilient toward power outages or depleted batteries.

Insight - Because individuals are conscious of the environment, they are increasingly aware of their consumption habits—from their energy use to their various purchases. In order to strike a balance in their every day, many are looking for more eco-friendly solutions that do not compromise efficiency or functionality. When such desires are met, consumers feel both supported and better about their lifestyle choices.
Workshop Question - How can your brand utilize solar power for its products/operations?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meditation Pairing
Brands are addressing digital fatigue and anxiety with new wellness features
Trend - Apps and video conferencing platforms are introducing built-in features and programming that will help consumers during their daily routines. Centered around mental health, these initiatives work toward staging interventions that help one build boundaries and healthy habits during COVID-19.

Insight - The guidelines put into place to manage the COVID-19 pandemic have contributed to digital fatigue linked to many hours spent working and socializing through screens. This has proven to be taxing on the mental health of consumers as many are finding it difficult to establish boundaries between work, social life, and personal time. In this space, many are looking to build healthier online routines and as a result, are looking for accessible tools in order to do so.
Workshop Question - How can your brand assist consumers in building healthier online habits?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anti-Facial Recognition
Designers are recognizing the need for privacy in the connected age
Trend - Brands and designers are launching anti-facial recognition interventions that take on the form of facial jewelry, masks, and software. These innovations are useful not only to day-to-day consumers, but also to whistleblowers, journalists, and protestors.

Insight - Contemporary consumers are growingly becoming wary of the technology with which they interact in their day-to-day. As the implementation of smart tech increases throughout the board, many—especially those who are putting themselves at risk to instill positive change—are worried about their own privacy and safety. This creates a demand for intervention products that allow individuals to feel safer and more comfortable.
Workshop Question - How can your brand instill a sense of privacy in consuers?
9.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends