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Retailers tap voice tech to supercharge their in-store experience
Implications - While some companies choose to leverage voice assistant technology to create a contactless path-to-purchase, others are tapping into the hesitation that some consumers have against actually purchasing products through voice technology and are instead working to leverage it to drive in-store sales. These examples show that for those who would prefer shopping in-store, voice technology can still contribute to a more seamless path-to-purchase.

Homework Question - How does your consumer feel about the way your brand is engaging with emerging technologies? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
15,279 Total Clicks
Nov 18 - Dec 18
This Month and Mild
TechBusinessGadgetsRetail
Fitness-focused wearables uplevel their capabilities to give feedback
Implications - Consumers have been using wearables to track their everyday and fitness activities for some time now, but more recently, the degree of involvement these products are capable of is increasing. Thanks to developments in technology, wearable products are able to give more meaningful feedback and tailored coaching on workouts, providing a more personalized experience.

Homework Question - How well does your brand leverage technology in order to help consumers reach their goals? [More]

SCORE 8.7
Popularity
Activity
Freshness
Megatrends
Patterns
55,305 Total Clicks
May 18 - Dec 18
This Month and Hot
TechLifestyleGadgetsHealth
Wearable tech products incorporate voice assistant technology
Implications - Wearable tech products are now incorporating voice assistant capabilities in order to enhance and accelerate their functions. These products have implications for a wide range of consumers, including those with various disabilities, as well as busy consumers who prefer their tech hands-free.

Homework Question - Where could your brand add an element of voice assistance into its product/service or purchase journey. [More]

SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
70,089 Total Clicks
Dec 17 - Dec 18
This Month and Warm
TechGadgets
Compact projectors emerge for consumers’ leisure convenience
Implications - Miniature projectors are emerging in various markets to provide consumers with a portable option for viewing and sharing content; these devices allow consumers to share TV shows, movies, pictures and much more. The small size of these products showcases how brands are catering more inherently to the consumer need for convenience and functionality - while playing into the nostalgia associated with old-school projectors.

Homework Question - How can your brand leverage nostalgia to present modern products and services? [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
33,666 Total Clicks
Feb 18 - Nov 18
This Quarter and Warm
TechGadgets
The 6 Patterns of Opportunity & Top 18 Megatrends
Tech gadgets highlight productivity as their core value proposition
Implications - Appealing to consumers' desire to realize their full potential, tech companies are releasing products with a focus on their ability to improve productivity. Often adopting a tech-enabled form of gamification to reach that end, this shift is reflective of the increasing role brands have to play when it comes to helping consumers become their idealized selves.

Homework Question - What are your consumers trying to achieve in their lives? How could you better align your brand with those goals? [More]

SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
21,587 Total Clicks
Jul 18 - Nov 18
This Quarter and Mild
Affordable sous vide appliances make the gourmet technique more accessible
Implications - At the same time as dishes prepared via the sous vide method begins to appear on QSR menus, affordable versions of the gourmet technology are being released that appeal to a wider market. This shift speaks to the rapid proliferation of the technique and its potential staying power given its ability to produce a large amount of food quickly and safely, and now more affordably.

Homework Question - What of-the-moment technology can you explore offering in a no-frills manner? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
56,999 Total Clicks
Apr 17 - Sep 18
This Quarter and Warm
TechLifestyleFoodGadgets
Consumers seek products and services in the tech space to help stay present
Implications - As mindfulness becomes a more idealized state for consumers, tech companies are debuting products and services that allow their customers to interact with their products in a way that supports a life lived with more presence. Be it an accessory for a device or a feature built into an app, the focus on the detrimental effects of technology addiction is impacting the expectations that consumers have for products in this space.

Homework Question - How could you update your offering to better support the personal development goals of your consumer? [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
252,075 Total Clicks
May 18 - Sep 18
This Quarter and Warm
TechMobileLifestyleGadgetsHealthLife
Trend Hunter Services
Wearable devices incorporate safety features for consumer comfort
Implications - The integration of safety-oriented and tracking features into wearable items offer comfort to consumers when it comes to their safety outside the home. Whether for children or for adults, products that offer safety features provide a sense of security to help in cases of emergency or injury. Such features highlight how technology is being utilized to better the daily lives of consumers.

Homework Question - How can your brand utilize technology to help your consumer? [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
55,361 Total Clicks
Jan 18 - Aug 18
This Year and Hot
TechLifestyleGadgetsHealthLife
Everyday consumers break into the podcast space with specialized products
Implications - As one of the most accessible forms of media, podcasts are rapidly growing category. Feeding consumers' desire to break into the space are products that make high-quality podcasting more attainable to everyday people. Speaking to the way in which entertainment and media is becoming more democratized as a whole, this is a clear way in which companies are tapping into consumers' desire to create.

Homework Question - Consumers today want to create things on their own terms. How can your brand feed into this desire? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
51,087 Total Clicks
Aug 17 - Jun 18
This Year and Average
Pop CultureTechMediaGadgets
Face cleansing routines are enhanced with powerful accessories
Implications - Always seeking a more effective way to enhance their daily skincare routines, many beauty focused consumers are turning to tools and accessories that help them recreate spa-like facial treatments at home. As visual mediums like Instagram and YouTube encourage more sophisticated beauty routines, consumers are increasingly prioritizing skincare as part of their self-care rituals, investing more money in tools that promise a deeper cleanse and a smoother canvass for the next day's makeup routine.

Homework Question - Where does your brand enhance your consumer's daily routine and help create rituals? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
70,083 Total Clicks
Jun 16 - May 18
This Year and Warm
TechFashionGadgetsCosmetics