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Face cleansing routines are enhanced with powerful accessories
Implications - Always seeking a more effective way to enhance their daily skincare routines, many beauty focused consumers are turning to tools and accessories that help them recreate spa-like facial treatments at home. As visual mediums like Instagram and YouTube encourage more sophisticated beauty routines, consumers are increasingly prioritizing skincare as part of their self-care rituals, investing more money in tools that promise a deeper cleanse and a smoother canvass for the next day's makeup routine. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
43,216 Total Clicks
Jun 16 - Nov 17
This Month and Warm
TechFashionGadgetsCosmetics
Consumers seek self-betterment through AI-adapted instruments
Implications - The contemporary consumer is constantly searching for means of self-improvement, but, inculcated by the speed and efficiency surrounding their interactions with modern brands and products, self-improvement via learning a traditional musical instrument seems excessively inefficient. Instruments that incorporate AI into their interfaces ease and expedite instruction, engendering the convenience to which consumers are accustomed. Brands that harness AI in similar ways stand a better chance of keeping consumers' attentions through unavoidably lengthy processes. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
40,080 Total Clicks
Mar 17 - Sep 17
This Quarter and Average
TechGadgets
Tech brands are making it even easier to use multiple devices at once
Implications - Understanding the context in which their products are being utilized, tech brands are not only encouraging multi-screening and dual device usage, they are also actively incorporating docks and mounts within their products through which several devices can be connected and used simultaneously. This shift in functionality demonstrates the importance of prioritizing the evolving usage habits of consumers as they grow accustomed to a tech-powered lifestyle and the interconnectivity of devices via IoT. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
48,977 Total Clicks
Oct 16 - Sep 17
This Quarter and Warm
TechMobileGadgets
Consumers are reminded to reach their goals through encouraging technology
Implications - Whether seeking to achieve their New Year’s resolutions or just become better humans, consumers are integrating supportive technology to help them stay on track through positive encouragement. With self-care and personal betterment on the rise as growing priorities among young consumers already inundated with high-stress lifestyles, self-help technology that reminds them to be mindful of their goals keeps them positive and productive while making every moment count. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
52,687 Total Clicks
Nov 16 - Sep 17
This Quarter and Average
TechLifestyleGadgetsLife
The 6 Patterns of Opportunity & Top 18 Megatrends
Wearables become targeted as they get adopted into everyday activities
Implications - Demonstrating the importance of having gadgets that pertain to their individualistic lifestyles and identities, consumers are increasingly drawn towards smartwatches that are more specifically targeted rather than general fitness trackers. This shift in preference towards more personalized performance is indicative of the acceptance of smartwatches and fitness wearables as everyday necessities that consumers want to increasingly integrate into their daily routines. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
47,692 Total Clicks
Oct 16 - Sep 17
This Quarter and Warm
TechLifestyleSportsGadgets
Brands leverage biometric data to fuel positive interactions with consumers
Implications - Seeking to create more personalized experiences for consumers and ensure positive engagement on an individual level, brands are leveraging biometric data to track the emotions of consumers as they interact with their products and services. Emotion-tracking not only provides invaluable feedback for the brand on where the consumer is most engaged, it also indicates the perfect opportunity to enhance interactivity and brand love through positive emotional response. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
109,881 Total Clicks
Dec 16 - Sep 17
This Quarter and Warm
Connected clothing keeps consumers informed on their personal wellbeing
Implications - As consumers increasingly prioritize personal health and wellness, they've begun seeking ways to educate themselves on their own health outside of doctor visits through more exact and personalized data. Through the rise of omnipresent connected technology, we're seeing an integration of health-tracking wearables with athleisure for an all-encompassing view into the wearer's individual performance via biometric data. This emerging category appeals to fitness buffs as well as health-focused consumers, both of whom are looking for ways to be more in-tune with their bodies through personalized health monitoring. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
71,534 Total Clicks
Jan 16 - Sep 17
This Quarter and Warm
Trend Hunter Services
Hotels ramp up in-room connectivity for a fully integrated stay
Implications - As consumers become accustomed to IoT within modern homes, hospitality brands are looking to stay ahead of the curve by integrating intelligent connectivity throughout their hotel rooms. Through AI and voice-controlled technology, guests can fully control their environments and easily customize room settings to their preferences. This increased in-suite connectivity ensures convenience for travelers while also ensuring consumer engagement for hotels as many guests would rather interact with digital features rather than hotel staff. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
64,282 Total Clicks
Sep 16 - Sep 17
This Quarter and Mild
TechWorldGadgetsHip HotelsTravel
Hotels leverage mobile technology to provide autonomous support
Implications - While the ideal version of extremely personalized hospitality might have each guest paired up with their own personal concierge, many hotels are leveraging mobile technology that is offering something incredibly close. Through apps and mobile phones that are programmed to offer the same conveniences, tips and insider knowledge travelers are used to receiving from the front desk, the hospitality industry can cater to consumers on a much more individual level, wherever they are. This plays into the need for autonomy many travelers seek, providing them with a sense of confidence as they know they'll be receiving 5-star treatment even off hotel premises. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
31,951 Total Clicks
Sep 16 - Sep 17
This Quarter and Average
Tech accessories ease consumers into the world of hyperconnectivity
Implications - As IoT continues to take over and connected technology seems to be getting more sophisticated by the second, brands are releasing peripherals that can make the transition into a high-tech lifestyle much more simplistic. Particularly helpful for non-digital natives such as Gen X and Boomers as well as those who are just being introduced to the connected landscape, products that are foolproof act as buffers that prevent user error. While technology may be getting smarter, we're seeing a ripple effect towards simplicity and ease of use within consumer priorities. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
47,963 Total Clicks
Sep 15 - Aug 17
This Quarter and Average