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Gadgets Consumer Insights

Audio Eyewear
Technology brands are launching glasses with audio capabilities
Trend - Technology brands have begun launching eyewear with audio capabilities such as playing music, answering phone calls, and amplifying gaming experiences. These frames typically are prescription and have blue light protection as well.

Insight - Technology is an integral part of consumers' everyday lives largely thanks to the ease with which it can be used day-to-day. Many individuals are looking for products that function as an extension to their daily routines, allowing them to seamlessly use technology in a convenient and portable way. Thus, hands-free technology will appeal to consumers who look to ease their routines with the help of technology.
Workshop Question - How is your brand prioritizing easy integration of its product/service?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Conference Tech
Video and phone conferencing from home is requiring specialty tech
Trend - Products and services that create productive work from home environments are increasingly in demand, and brands in this space are putting a special focus on conference technology that helps people communicate in professional virtual environments with ease.

Insight - As work from home lifestyles become a relatively permanent part of many consumers' lives, people are looking for ways to maintain productive work lives from home. Brands and services that are able to cater to this shift in lifestyles are appealing to those looking to maintain a work-life balance (and separation) in their homes.
Workshop Question - How is your brand prioritizing the work-from-home needs of its employees and/or customers?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamer Glasses
Brands are targeting gamer culture with new eyewear designed to enhance performance
Trend - Brands are launching eyewear specifically designed for gamers that claim to enhance their performance. These glasses have features like anti-blue light functionality, comfort-focused frames that can be worn with headsets, and tech-integration that increase players' mobility.

Insight - E-sports and online gaming have become increasingly popular, with professional and recreational gamers spending hours sitting and focusing on a screen. Since avid gamers often remain in one position for long periods of time, it can result in both health and comfort-related issues including eye-strain and sleep disorders. These consumers are looking for tools to optimize the playing process and reduce any related health concerns, providing a more comfortable and enjoyable experience.
Workshop Question - How can your brand cater to consumers looking for increased capabilities?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Scanned Convenience
Scanning devices are improving consumer lifestyles by taking out the guesswork
Trend - Tech brands are launching scanning devices for the home, allowing consumers to complete chores in an efficient and informed manner. Deployed either as hand-held devices or as a built-in feature in appliances, these products deliver assistance and support to those using them.

Insight - Contemporary consumers in urban environments are faced with a technologically enhanced, fast-paced environment that demands the efficient and simultaneous balance of work and personal life. In this space, many are looking to lessen the workload in order to have more time for rest and relaxation. As a result, individuals are prioritizing convenience and efficiency when making purchasing decisions.
Workshop Question - How can your brand assist individuals in their work-life balance?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Lung Training
Tech brands are developing products to help consumers improve their lung capacity
Trend - Deployed as solutions both for athletes and everyday consumers, companies are developing compact and portable smart devices that can assist individuals in training their breathing to improve lung capacity and enjoy a healthier life.

Insight - The renewed focus on health and wellness during the COVID-19 pandemic has motivated some consumers to look for ways to improve their lifestyle and the overall capacity of their systems. In this space, consumers are looking for solutions that will help them be prepared for the duration of the pandemic, as well as for the next health crisis. This, in turn, allows them to gain peace of mind while feeling more energized as a result of being proactively focused on wellness.
Workshop Question - How can your brand contribute to health and wellness in the post-COVID age?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anywhere Access
Tech brands are prioritizing omnipresent convenience with more innovative designs
Trend - Brands are launching innovative tech accessories, designed specifically for the needs of on-the-go consumers. Although as a concept, portable tech is not new, these products are placing a stronger focus on refining the seamlessness of user experience with anything from invisible keyboards to wallet-friendly designs.

Insight - In fast-paced, technologically enhanced environments, consumers are finding themselves dealing with a never ending list of professional and personal responsibilities. As a result, individuals in these spaces consider their time precious and are consistently looking for ways to optimize it—even when they are on-the-go. This is creating a demand for portable and functional products, as more consumers are prioritizing convenience in personal and professional matters.
Workshop Question - How can your brand help optimize the consumer experience on-the-go?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.

Insight - In light of the COVID-19 pandemic and the many government-imposed restrictions associated with it, contemporary consumers are forced to engage with one another online. Many are trying to do their best to continue their work as smoothly as possible and as a result, they are looking for online tools and platforms that will assist them in their specific endeavour—whether it is for work, a creative pursuit or a passion project.

Workshop Question - How can your brand increase the productivity of consumers at home?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mouthed Gesture
Designers are exploring sensory technology that is controlled by the mouth
Trend - From biometric identification devices to accessible gesture-control systems, designers are tapping new avenues for experience with prototypes that can be controlled by one's mouth. These gadgets boast a number of benefits such as accessibility for users with functional diversities, as well as new forms of security and convenience.

Insight - Increasingly aware of the potentials of technology, contemporary consumers are increasingly on the lookout for gadgets that can fit their needs and assist them in their everyday. This interest is governed by a desire to enhance their lifestyle with efficiency, convenience, and support. Individuals in this space are prioritizing solutions that fit their particular and unique needs and as a result, many are emphasizing the importance of usability as a key factor that can enable them to have an accessible and impactful experience.
Workshop Question - How can your brand make your product more accessible than it already is?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Rehabilitation
Tech companies are launching tools to help those recovering from injuries
Trend - The use of artificial intelligence in sports training has been prevalent over the last couple of years and now, brands are pivoting to utilize AI's potential in the space of rehabilitation and recovery.

Insight - When faced with a tedious and long-term task, contemporary consumers look for ways to speed up the process, without compromising the result. This desire is often brought on by a demanding lifestyle and fast-paced environment. Aware that cutting-edge technology can bring not only efficiency and convenience but also precision to any given situation, individuals increasingly turn for solutions to the tech industry.
Workshop Question - How can your brand utilize artificial intelligence to benefit consumers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stimulating Headphones
Brands and researchers are looking into the potential of earbud design
Trend - Designers are exploring the possibilities of earbuds in assisting with health conditions and personal endeavors. Either deployed as a multi-functional product or as reimagining popular use, these innovations are studied for their ability to provide pain relief or learning benefits.

Insight - Aware of the advancements in technology, design, and science, contemporary consumers are consistently on the lookout for products that might provide them with solutions for a personal problem or desire. Whether it is connected to some type of health condition or an aspiration, individuals are prioritizing non-invasive and seamless solutions because this allows them to feel safer and more secure during use.
Workshop Question - Conceptualize another use for an omnipresent product.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends