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Gadgets Consumer Insights

Morning AI
Brands introduce products with artificial intelligence to the morning routine
Trend - Brands optimize the morning routine for individuals through tech-forward products that take advantage of artificial intelligence. These can be anything from a smart mirror to a toothbrush. Each is geared toward introducing thoroughness and efficiency to morning rituals, assuring that users start their day right.

Insight - Starting the day out productively is incredibly important for consumers as it can motivate them throughout the day. Optimizing the morning ritual can lead to that. As a result, consumers look toward tech-forward products with smart features that provide assistance in daily activities. This can especially have positive implications for consumers who are not early risers, as well as those who have a busy day of work ahead.
Workshop Question - In what ways can AI help optimize the customer experience of your product/service?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Omni-Office
Brands launch office supplies that are convenience-focused and adaptable
Trend - Omni-compatible devices are entering the office space as brands seek to assist individuals in day-to-day tasks. These products are multi-functional and adaptable, often facilitating a bridge between the physical and the digital.

Insight - Convenience and adaptability are key factors for productivity levels. While consumers work, particular emphasis is put on optimizing time to complete a task as efficiently as possible. This is especially true of the Millennial demographic as they're inspired and influenced by the accelerating pace of the tech age, which enables a multitude of versatile and multi-functional products to optimize workflow. As Millennials are eager to advance in their careers, they favor solutions that will contribute to an efficient work strategy.
Workshop Question - In what ways can your product become omni-compatible?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Office 3D
In-office 3D-printing technology allows for quick products or prototyping
Trend - 3D-printing technology is being used in-office as a means to either prototype or actually create needed products–whether that's in medical or design industries. These products aim to speed up the process of production, making ideation or product delivery much faster.

Insight - In an age where consumers are becoming accustomed to quick service, delivery, and turnaround–brands are having to keep up. Consumers in North America appreciate customization within these rapid turnarounds–as the expansion of the e-commerce space has made it so that convenience is no longer associated with lower quality items. The ability to produce products quickly in an in-office setting ensures that customer satisfaction or production standards are met, while prioritizing the needs of convenience-minded consumers.
Workshop Question - How could your brand speed up the process between ideation and delivery?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ingredient Break-Down
Brands use tech to give consumers peace of mind regarding food consumption
Trend - Technology is incorporated into devices that analyze and break-down ingredients in any given sample of food. This approach is present on the level of both the industry and the consumer, offering an informative way to gauge the nutritional values of a given product, as well as test for chemical contaminants and allergens.

Insight - The age of information makes it so that there is a demand for increased transparency and knowledge, especially when it comes to products that are in direct contact with the consumer's body. This is best observed in the mindset of Gen Z, Millennial, and Gen X demographics as these generations were most impacted by the transition of information to commodity. As a result, many insist on having a full report on the products that they consume and technology enters this space as a pathway for accurate analysis and delivery of the requested information.
Workshop Question - How can technology help your brand be more transparent with consumers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Portable Concert
Musical instruments and tech are made to be easy to transport
Trend - Musical instruments, add-ons, and other related technology are made to be more compact and accessible for musically minded consumers, enabling them to practice on-the-go or hold impromptu concerts in public spaces.

Insight - Deeply creative and passionate individuals are interested in the portability of products because this enables them to practice their hobbies on-the-go, as well as engage in impromptu creative endeavors in social situations. The satisfaction of this desire renders a memorable positive experience in the form of cost-effective and self-improving entertainment.
Workshop Question - What compact version of your product or service would enable on-the-go ease?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech Embrace
Designers are introducing human-like features to tech to make it more comforting
Trend - Designers and artists are looking into the extent to which modern machines and algorithms can comfort and provide solace to human beings in the tech age. Whether it is through mimicking a bodily quality or evoking a sensation, these products are an exploration or considered to alleviate anxiety.

Insight - The tech age has made consumers vastly curious about their developing relationship with machinery. Many become alienated as social media fades the immediate need for face-to-face contact, while immersive technology, broadcasting media and new forms of entertainment can have a tendency to overstimulate. Many are interested in exploring the possibilities of finding comfort in technology, which is a desire driven vastly by a curiosity about the discovery of new possibilities.
Workshop Question - How can your products or service be optimized to soothe the alienation consumers might feel in the digital age?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Speaker Companion
Kid-friendly features are being introduced to smart speaker systems
Trend - As the concept of the smart home is expanding and voice-control becomes a common feature of products, kid-friendly features enter the user interface of AI home assistants. These features engage, entertain and monitor children--alleviating some parental stress.

Insight - Being part of a digital-savvy generation, Millenials invite technology to play a formative part in their child's life. The integration of these features into the home allows for the parental aids to be omnipresent and close by when needed, adding a layer of convenience and security. In turn, this soothes the stress some might experience when they attempt to juggle life's tasks -- from going to work and doing chores to cooking meals for their kids and keeping up with the news.
Workshop Question - How can a voice-assisting feature enhance the feeling of companionship for your product?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Voice-Activated Office
Workplace functionalities are enhanced via voice assistant technologies
Trend - The ubiquity of voice assistant tech has resulted in its inevitable infusion into workplace settings and procedures. Everything from job application submissions to printing are increasingly being combined with smart voice technologies that ease processes.

Insight - North American consumers are now accustomed to voice assistant technologies guiding them through their days, and their incorporation into the workplace is an extension of that. The growing popularity of this tech comes as consumers aim to create streamlined routines that leave them more time to enjoy their social lives and take care of their personal and professional responsibilities. Whether working remotely or in-office, this manifestation of voice-activated tech speaks to the growing desire for ease and accessibility in all aspects of consumers' lives.
Workshop Question - How could your brand incorporate voice assistant tech to ease processes in the workplace?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessorized Tech
Fashion and Tech merge to create subtly stylish and function accessories
Implications - Seeking to further align with consumer lifestyle habits, brands are adapting product designs and aesthetics to be more easily integrated into consumer rituals. Brands, often outside the technology space, are re-designing and adapting their products to be more inclusive of tech and smartphone needs. Offering features like outlets for charging or programmable elements, these examples speak to the desire to not only offer more functional product benefits, but products that better align to daily consumer needs and rituals, often through more hybrid design solutions.
Workshop Question - What do your consumers value most in their day-to-day rituals? How might you target that need more prominently in your products or services?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Discreetly Augmented
Augmented reality is inconspicuously integrated into eyewear
Implications - With many consumers associating virtual reality technology with bulky headsets, augmented reality is instead being incorporated into glasses in understated ways. This shift enables consumers to continuously and unobtrusively interact with AR technologies throughout the day. These products highlight the consumer interest in such technology being more seamlessly integrated into their lifestyle.
Workshop Question - Consider how your brand could be more seamlessly integrated into the daily life of your customers.
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends