Category
Tech
Desk Systems
Trend cluster
Category
Virtual
Scent
Scent-releasing devices are used in virtual reality applications for immersion.
6.3
Trend score
Trend
What is the Virtual Scent trend?
Virtual Scent: New products are being developed that monitor virtual reality environments and release scents accordingly. These devices store scents via fluid or wax pads, and can custom-mix sources to produce more scent varieties. This is designed to enhance immersion in entertainment or for scent therapy.
Insight
The consumer insight behind the Virtual Scent trend
The increase in popularity of metaverse applications spurred upon by new affordable hardware in the space has led to tech-curious consumers wanting to push the boundaries of what is possible in VR. These consumers are drawn to devices that push immersion further, such as haptic feedback wearables or omnidirectional treadmills. However, there is an ever-present desire for more immersion in VR applications. In recognition of this pressure, brands are experimenting with scent-based devices for VR.
Trend themes
Themes within the Virtual Scent trend
Three behaviours holding the trend together01
Scent-Enhanced Virtual Reality
Virtual reality experiences are becoming richer with the addition of scent-releasing devices that enhance sensory immersion.
02
AI-Driven Scent Customization
Utilizing AI, new devices can interpret in-game audio cues to release corresponding scents, creating a multisensory gaming environment.
03
Wearable Aromatic Technology
Innovative wearables that release scents based on VR content offer a deeper level of interaction and environmental realism.
Industry implications
What the Virtual Scent trend means for industry
Where the trend changes the playbookFor
Gaming
The gaming industry is continually pushing the boundaries of immersive experiences with advanced sensory technologies, including scent.
For
Virtual/Augmented Reality
Virtual and augmented reality sectors are leveraging new scent-based technologies to enhance user engagement and multisensory immersion.
For
Health & Wellness
Health and wellness industries are exploring scent-based therapies integrated with VR for therapeutic purposes and stress relief.
Workshop question
How could your brand utilize scent-based technology with its products or services?
Trend signals
Trend signals for Virtual Scent
Trend score 6.3 out of 10, from popularity 89%, activity 80%, freshness 22%.
Popularity89%
Activity80%
Freshness22%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Scent trend
4 featured examples from Mar 1 to Mar 2, 2024CategoryTech
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Incorporating smart face masks that release scents could revolutionize virtual reality experiences, making them more immersive and engaging.
CategoryMarketing
Multipurpose Scent-Releasing Wearables
Researchers at Stockholm University Created the 'Nosewise'
The gaming industry could explore integrating scent technology to enhance gameplay experiences.
CategoryTech
Scent-Releasing Gaming Devices
The 'Gamescent' Syncs with Gameplay to Add a Sense of Smell
The gaming hardware industry can capitalize on the demand for innovative, multi-sensory gaming peripherals.
CategoryTech
Immersive Scent-Based Devices
Aromajoin Unveiled Two Immersive Scent Devices for VR Gaming
The gaming industry can explore integrating scent-based devices to enhance player engagement and sensory experiences.
