Retinol serums are adapted to be ingested orally for inside-out benefits
Trend - Retinol, commonly used for acne and anti-aging benefits, is shifting to oral consumption to benefit the skin from the inside out. Traditionally associated with topical applications, this shift is gaining traction due to claims that it minimizes potential side effects from disrupting the skin barrier.
Insight - Wellness-minded consumers, particularly Millennials and Gen Z, often seek holistic solutions that help address common health concerns before they arise. As a result, skincare brands are modifying their products to prioritize preventive care rather than addressing pre-existing skin issues. Businesses catering to the demand for preventative skin solutions gain appeal among consumers seeking a holistic approach to health.
Insight - Wellness-minded consumers, particularly Millennials and Gen Z, often seek holistic solutions that help address common health concerns before they arise. As a result, skincare brands are modifying their products to prioritize preventive care rather than addressing pre-existing skin issues. Businesses catering to the demand for preventative skin solutions gain appeal among consumers seeking a holistic approach to health.
Workshop Question - How can your brand prioritize holistic health approaches?
Trend Themes
1. Holistic Preventive Skincare - Skincare brands are modifying their products to prioritize preventive care rather than addressing pre-existing skin issues, appealing to consumers seeking a holistic approach to health.
2. Inside-out Beauty - Beauty lovers are taking an inside-out approach to beauty, supporting their health and wellness with feel-good, fun, and flavorful beauty boosters.
3. Packaging Skincare as Supplements - Brands are packaging skincare ingredients like retinol, niacinamide, and hyaluronic acid in the form of edible supplements, offering an alternative way for consumers to nourish their skin from within.
Industry Implications
1. Skincare Industry - Skincare brands are modifying their products to prioritize preventive care, appealing to consumers seeking a holistic approach to health.
2. Beauty and Wellness Industry - Beauty lovers are taking an inside-out approach to beauty, supporting their health and wellness with feel-good, fun, and flavorful beauty boosters.
3. Supplement Industry - Brands are packaging skincare ingredients like retinol, niacinamide, and hyaluronic acid in the form of edible supplements, offering an alternative way for consumers to nourish their skin from within.
