Category
Lifestyle
Assisted Choices
Trend cluster
Category
Edible
Retinol
Retinol serums are adapted to be ingested orally for inside-out benefits.
6.0
Trend score
Trend
What is the Edible Retinol trend?
Edible Retinol: Retinol, commonly used for acne and anti-aging benefits, is shifting to oral consumption to benefit the skin from the inside out. Traditionally associated with topical applications, this shift is gaining traction due to claims that it minimizes potential side effects from disrupting the skin barrier.
Insight
The consumer insight behind the Edible Retinol trend
Wellness-minded consumers, particularly Millennials and Gen Z, often seek holistic solutions that help address common health concerns before they arise. As a result, skincare brands are modifying their products to prioritize preventive care rather than addressing pre-existing skin issues. Businesses catering to the demand for preventative skin solutions gain appeal among consumers seeking a holistic approach to health.
Trend themes
Themes within the Edible Retinol trend
Three behaviours holding the trend together01
Holistic Preventive Skincare
Skincare brands are modifying their products to prioritize preventive care rather than addressing pre-existing skin issues, appealing to consumers seeking a holistic approach to health.
02
Inside-Out Beauty
Beauty lovers are taking an inside-out approach to beauty, supporting their health and wellness with feel-good, fun, and flavorful beauty boosters.
03
Packaging Skincare as Supplements
Brands are packaging skincare ingredients like retinol, niacinamide, and hyaluronic acid in the form of edible supplements, offering an alternative way for consumers to nourish their skin from within.
Industry implications
What the Edible Retinol trend means for industry
Where the trend changes the playbookFor
Skincare Industry
Skincare brands are modifying their products to prioritize preventive care, appealing to consumers seeking a holistic approach to health.
For
Beauty and Wellness Industry
Beauty lovers are taking an inside-out approach to beauty, supporting their health and wellness with feel-good, fun, and flavorful beauty boosters.
For
Supplement Industry
Brands are packaging skincare ingredients like retinol, niacinamide, and hyaluronic acid in the form of edible supplements, offering an alternative way for consumers to nourish their skin from within.
Workshop question
How can your brand prioritize holistic health approaches?
Trend signals
Trend signals for Edible Retinol
Trend score 6.0 out of 10, from popularity 82%, activity 79%, freshness 20%.
Popularity82%
Activity79%
Freshness20%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Edible Retinol trend
4 featured examples from Jul 9, 2022 to Jan 19, 2024CategoryLifestyle
Edible Skincare Serums
Vivid's Skincare Serums Support Radiance from the Inside Out
The skincare industry can explore innovative ways to incorporate edible skincare serums into their product lines, providing a holistic approach to skincare.
CategoryMarketing
Vegan Subscription Supplement Lines
April Addresses Wellness in Pop Coloured Supplement Jars
The launch of April's vegan supplement subscription line highlights opportunities in the growing wellness industry to offer customizable and unique solutions that merge functional…
CategoryLifestyle
Retinol Skincare Supplements
Vivid’s Retinol Soft Gels Nourish Skin from Within
Vivid's Retinol Soft Gels cater to the beauty industry by offering skincare supplements that support a more youthful complexion and address specific skin concerns.
CategoryLifestyle
Edible Retinol Supplements
Amorepacific Releases a New Consumable Skincare Supplement
The skincare industry can capitalize on the trend of creating retinol-based dietary supplements to cater to the growing demand for ingestible skincare products.
