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Eco Architecture Consumer Insights

Canned Soap
Cosmetics brands are using aluminum cans to aid sustainability efforts
Trend - Self-care products are being offered in aluminum cans to enhance sustainability. Often coupled with refillable designs, these cans reduce packaging costs and are nearly infinitely recyclable. Additionally, the resilience of aluminum packaging simplifies shipping and logistics systems.

Insight - The majority of consumer cosmetic products are packaged in bright plastic cases. Consumers in this space are accustomed to these designs. However, they are becoming increasingly aware of the environmental impact of single-use plastics, and as a result, are now gravitating toward more sustainable solutions, such as refillable or recyclable packages. Brands in the self-care and beauty industries are recognizing the ever-increasing importance of sustainable packaging, and are turning to aluminum.
Workshop Question - How could your brand benefit from circular packaging materials, such as aluminum or paper?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Carton Care
Cosmetics brands are releasing soaps and serums in paper-based carton packages
Trend - Self-care brands are packaging products in paper-based cartons. These cartons are capable of holding liquid substances without deteriorating, making them perfect for dishsoaps, shampoos, and more. These cartons have lower carbon footprints and are easier to recycle by the end user.

Insight - Consumers are becoming increasingly aware of the environmental impact of the products they consume. In particular, the health and beauty industry often receives pushback for wasteful and environmentally-destructive practices. As such, these consumers are voting with their dollars, opting for products with eco-friendly labels and recyclable packaging over traditional alternatives. Brands in the space are becoming aware of this, and are engaging in more sustainable product-related practices.
Workshop Question - How could your brand better connect with eco-minded consumers, whether through product or policy alterations?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Filament
3D printing brands are releasing filaments focusing on sustainability
Trend - Brands in the 3D printing space are releasing materials that prioritize sustainability without compromising on function. The sustainability ranges from including renewable resources, such as wood or plant-based fibres, to using energy-efficient, low-emission production systems.

Insight - 3D printing is continually increasing in popularity not only in industrial applications, but also with hobbyist consumers. However, as the industry continues to expand, it continues to attract more attention from environmental regulators and consumers due to the unrenewable nature of most plastic-based filaments. Brands are recognizing the public and private desires for sustainable materials, and in response are investing in renewable materials and energies.
Workshop Question - How could your brand improve its sustainability through investing in renewable energies and materials?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Absorbent Package
Businesses are using moisture-reducing packaging without desiccant packets
Trend - Businesses are using custom packaging that reduces moisture levels with custom materials that do not require desiccant packets. These packaging materials are more sustainable and cost-effective than traditional plastic packages while having active moisture-reducing qualities that protect contents.

Insight - Brands that sell moisture-sensitive products, such as textiles, F&B, or electronics, are tasked with ensuring their products are sufficiently protected while maintaining low packaging costs and adhering to sustainability goals. These complex desires are leading to material science companies creating new solutions that aim to replace traditional packaging methods. Brands that partner with these material manufacturers can differentiate themselves from competitors and more quickly achieve goals.
Workshop Question - How could your brand improve its operations' sustainability by focusing on packaging innovations?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Establishment
Brands are modifying their offices to focus on net-zero emissions
Trend - Businesses are partnering with sustainable development companies, or launching research divisions, to craft carbon-neutral or negative offices. These buildings use renewable energies and sustainable materials as part of carbon offsetting measures—resulting in tax benefits and lower operation costs.

Insight - Large businesses, particularly those connected to large product supply chains, are increasingly receiving pressure from regulating bodies and environmental NGOs to become more sustainable. These businesses are beginning to monitor each part of their operations to identify areas that can be improved to reduce their emissions. As a result, many businesses have chosen infrastructure as a focus for eco-efforts. Businesses that invest in these shifts improve their image while appeasing regulators.
Workshop Question - How could your brand reduce its carbon footprint by analyzing and restructuring its current infrastructure?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Grape
Distilleries are launching new products made from upcycled grape and grape pomace
Trend - Distilleries are using grapes and grape pomace intended to be discarded to make new drinks. These drinks include Wines and Piquettes, and are new collections marketed as eco-forward additions to the wine industry. These drinks reduce and in some cases eliminate waste from wine production systems.

Insight - Younger millenial and Gen Z consumers are becoming more aware of their passive environmental impact each year, with many looking to adopt more sustainable lifestyles, provided these do not come with significant compromises. One such area that consumers are prioritizing sustainability in is food and drink, increasingly opting for products that avoid single-use plastics and damaging ingredients. Alcohol brands are recognizing these priorities and are looking into more sustainable practices.
Workshop Question - How could your brand incorporate more sustainable materials or practices into its day-to-day operations?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Oceanic Linen
Fabric companies are launching linens made from ocean-bound plastics
Trend - Brands in the textile industry are launching new fabric materials made from recovered and upcycled ocean-bound plastics. These textiles help reduce waste while offering affordable products for related industries, such as hospitality and fashion—resulting in durable and sustainable alternatives.

Insight - Industries that rely on textiles face large amounts of waste each year, which is increasingly drawing attention from environmental activist groups and government regulators. These industries, namely the hospitality and fashion industries, are tasked with finding ways to hit sustainability goals without sacrificing the quality of experiences for their customers. This is leading to businesses placing pressure on their suppliers, or on new suppliers, to provide sustainability-first products.
Workshop Question - How could your brand leverage upcycling in its products to improve its sustainability reports?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Carbon-Negative Beverage
Drink brands are launching carbon-negative product lines
Trend - Beverage companies are introducing carbon-negative products that go beyond carbon offsetting or carbon neutrality. These beverages use sustainable packaging and renewable energies in production to drastically reduce the carbon footprint and positively impact the environment.

Insight - With each year that passes, businesses face more pressure to become more sustainable—both from governments and NGOs. These businesses desire a way to remain competitive as environmental pressures arise, leading to a need to shift away from environmentally damaging practices. Businesses that implement these changes are able to demonstrate their values to like-minded consumers, and can effectively differentiate themselves from competitors.
Workshop Question - How could your brand better appeal to eco-conscious consumers by reducing or offsetting carbon emissions in its operations?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Laptop
Brands are using post-consumer ingredients in consumer-grade laptops
Trend - Hardware manufacturers are incorporating post-consumer recycled plastics into laptop lineups to contribute to the circular economy. These laptops combat the growing e-waste problem without compromising on production quality—offering a clear benefit to both consumers and businesses.

Insight - Sustainability is increasingly becoming a primary purchase motivator for environmentally conscious consumers, particularly in traditionally unsustainable industries. Many of these consumers are willing to pay a premium for a product that progresses the circular economy, as circularity has the largest impact on environmental footprints for consumers and businesses. Technology manufacturers are addressing these consumers' priorities with upcycled goods, resulting in greener industries.
Workshop Question - How could your brand better appeal to environmentally conscious consumers by incorporating circularity?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Operations
Companies are leveraging AI platforms to optimize production and reduce waste
Trend - Companies in the production, retail, and logistics spaces are looking to artificial intelligence (AI) models to reduce emissions. The AI models help optimize production, cut-out excess waste, better manage inventory, and improve overall sustainability using predictive and analytical models.

Insight - In recent years governmental regulatory bodies have placed increased pressure on businesses to reduce emissions and go green. As a response to this, many businesses have made green commitments with strict timeframes, often aiming to achieve net-zero emissions in a matter of a decade. These businesses aim to achieve these goals without reducing their profit margins, meaning they often do not want to hire new departments. As such, they are increasingly turning to analytical AI models.
Workshop Question - How can your brand leverage AI models to optimize production and improve overall sustainability in response to increased pressure to reduce emissions?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends