Category
Lifestyle
Assisted Choices
Trend cluster
Category
Canned
Soap
Cosmetics brands are using aluminum cans to aid sustainability efforts.
6.6
Trend score
Trend
What is the Canned Soap trend?
Canned Soap: Self-care products are being offered in aluminum cans to enhance sustainability. Often coupled with refillable designs, these cans reduce packaging costs and are nearly infinitely recyclable. Additionally, the resilience of aluminum packaging simplifies shipping and logistics systems.
Insight
The consumer insight behind the Canned Soap trend
The majority of consumer cosmetic products are packaged in bright plastic cases. Consumers in this space are accustomed to these designs. However, they are becoming increasingly aware of the environmental impact of single-use plastics, and as a result, are now gravitating toward more sustainable solutions, such as refillable or recyclable packages. Brands in the self-care and beauty industries are recognizing the ever-increasing importance of sustainable packaging, and are turning to aluminum.
Trend themes
Themes within the Canned Soap trend
Three behaviours holding the trend together01
Aluminum Packaging in Self-Care
Cosmetics brands are increasingly adopting aluminum cans due to their infinite recyclability and cost-effective shipping benefits.
02
Refillable Container Solutions
Refill designs for self-care products are surging in popularity, providing an eco-friendly alternative to single-use plastic packaging.
03
Plastic-Free Personal Care
A shift towards plastic-free packaging for personal care items is meeting consumer demand for sustainable and eco-conscious products.
Industry implications
What the Canned Soap trend means for industry
Where the trend changes the playbookFor
Cosmetics
Shifting towards sustainable packaging solutions like aluminum cans addresses the growing consumer awareness about environmental impact.
For
Household Cleaning Products
Refillable aluminum cans for cleaning products offer a greener solution for retailers seeking to reduce plastic waste.
For
Health and Wellness
Innovations in eco-friendly packaging for personal care products align with the increasing consumer preference for sustainable and ethical options.
Workshop question
How could your brand benefit from circular packaging materials, such as aluminum or paper?
Trend signals
Trend signals for Canned Soap
Trend score 6.6 out of 10, from popularity 84%, activity 89%, freshness 24%.
Popularity84%
Activity89%
Freshness24%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Canned Soap trend
4 featured examples from May 10, 2024CategoryEco
Canned Hand Soaps
Craft Naturals Sells Hand Soap in Canned Packaging
Innovations like canned hand soaps introduce sustainable packaging solutions in the competitive landscape of household essentials.
CategoryEco
Sustainable Canned Shampoos
Menz Club Pairs a Refillable "Forever Bottle" with Shampoo in a Can
The personal care industry is adopting innovative packaging solutions, such as canned products and refillable containers, to cater to eco-conscious consumers.
CategoryEco
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
The personal care industry can explore using refill cans for products like liquid soaps to align with consumer preferences for sustainable packaging.
CategoryEco
Canned Dish Soaps
Unpackaged Sells Dish Soap in a Can for Easy Refilling & Recycling
The household cleaning products industry can explore innovative packaging solutions like cans to minimize environmental impact and increase consumer recycling rates.
