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Consumers seek non-partisan resources for news information
Implications - As the war on fake news rages, media platforms are earning the trust of dubious consumers by changing the game and providing multiple perspectives rather than promoting a single message. Inundated with free access to media, consumers are becoming more open to varying opinions and realizing that there is always more than one side to the story. Through offering multiple angles to the news within one resource, media outlets can engage their readers on a much more authentic level, increasing brand trust through transparency. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
17,356 Total Clicks
Nov 16 - Jun 17
This Quarter and Mild
Celebs spin unflattering memes into alternative revenue streams
Implications - Rather than acknowledging internet jokes made at their own expense outright, several savvy celebrities are spinning such situations by producing licensed merchandise of their own, a move that above all else, helps them reaffirm their agency. This intriguing shift demonstrates the potential opportunity to convey authenticity by re-channeling seemingly negative commentary into a moment of humurous self-deprecation between the brand and fans. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
70,287 Total Clicks
Feb 16 - Jun 17
This Quarter and Warm
Purposely bizarre board game concepts capture the attention of teen consumers
Implications - The accessibility of resources like Kickstarter have made the toy market a crowded one. In response to this, both larger companies as well as more entrepreneurial teams are releasing board games focused around highly unusual concepts more likely to go viral than their more traditional counterparts. This appeals to consumers in search of more unique products to reflect their individualism, while tapping into a sense of nostalgia via analog play. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
24,212 Total Clicks
Feb 17 - May 17
This Quarter and Untested
Consumers engage with GIF-powered platforms for both business and pleasure
Implications - Stretching beyond the use as cultural shorthand online, the GIF format is being wielded by consumers and brands alike to communicate various type of information with the help of personalization platforms. Given this new functionality in both personal and professional spaces, this shift highlights the ways in which consumers are open to the re-contextualization of imagery for other purposes. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
60,059 Total Clicks
Mar 16 - May 17
This Quarter and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Teenage multitaskers seek short and share-worthy online video series
Implications - In order to engage the teenage digital native, online video turns to humorous, crowd-sourced and semi-educational content that requires minimal commitment from the viewer. With even shorter attention spans than their Millennial predecessors, Gen Z prefer shorter bursts of story-based media that they can play on their tablets while simultaneously texting their friends via the latest superphones and streaming a show on TV as background noise. Slightly subversive and snackable webseries are extremely sharable as they give viewers a chance to show off their media-prowess, in turn, generating a loyal teen following. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
33,469 Total Clicks
Mar 16 - Dec 16
This Year and Untested
Millennial parents seek support online when it comes to raising children
Implications - The phrase "it takes a village to raise a child" now rings even more true and is even more relevant as a new generation of parents turns to peers online to seek advice. As is the case with Millennials' purchasing decisions, Millennial parents are reviewing, researching, and contributing to their own and others' parenting styles online. This shows that Millennials will adhere to old habits as they age, prompting adaptability, not transformation, from brands they use. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
144,516 Total Clicks
Jun 15 - Sep 16
This Year and Average
Pop CultureInternetLife-StagesBabies
YouTube is used as a resource for life skills
Implications - Video blogs are commonly perceived as a space dominated by video game streams and makeup tutorials, however, as the reach of social media expands, more pragmatic forms of vlogging are observed. This ties into the push and pull of the accessibility of information online, with the needs of a less niche audience. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
78,414 Total Clicks
Sep 15 - Nov 16
This Year and Average
Pop CultureInternet
Trend Hunter Services
Games targeted toward adults take on topical, of-the-moment themes
Implications - Increasing engagement and capitalizing off of buzz, games focused around pop culture phenomena like politics or Internet memes are taking off. By playing into topics that consumers are already interested in and talking about, game creators are not only able to increase sales, but generate word-of-mouth around the products themselves as well. This shift toward a more niche version of existing products is reflective of a consumer base that seeks out goods that reflect their specific interests. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
33,134 Total Clicks
Feb 16 - Jul 16
Warm
Brands adapt OTT offerings for the Chinese market
Implications - Marketers looking to build a brand in the Chinese entertainment market are increasingly opting to launch Over-The-Top streaming services that provide exclusive access to content in a form that coincides with media consumption habits in the region. In addition to highlighting how brands will need to adapt strategy to accurately reflect the needs and wants of Chinese consumers, this shift demonstrates the opportunity of marketing entertainment content as a means of introducing a larger brand vision. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
51,092 Total Clicks
Apr 15 - Jun 16
Average
Pop CultureTechMediaInternetComputers
Critical of mainstream media, consumers seek out more involvement
Implications - More than just a source of information, next generation news apps are offering users a heightened sense of engagement. Readers are no longer interested in passively consuming media; instead, they view it as a greater call-to-action for education and communication between people. Ultimately, the average consumer is evolving to be not only more conscientious, but also more action-oriented. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
56,668 Total Clicks
Aug 14 - Feb 16
Mild
Pop CultureTechMobileMediaInternet