Developers are creating games that represent LGBTQ+ communities and stories
Trend - Game developers are addressing the issue of inadequate LGBTQ+ representation in gaming. These communities often feel unrepresented by games that center around straight, cisgender characters. Development studios are addressing this blindspot by promoting LGBTQ+ characters and stories in video games.
Insight - Representation is key in the media as all consumers, from teens to adults, look for themselves in content that they consume. In gaming, members of the LGBQT+ community often feel unrepresented, turning to small-budget independent games that tell their stories. This has placed pressure on more prominent, mainstream game creators to incorporate more diverse stories, characters, and identities into video games. These titles also strive to educate gamers on LGBTQ+ issues.
Insight - Representation is key in the media as all consumers, from teens to adults, look for themselves in content that they consume. In gaming, members of the LGBQT+ community often feel unrepresented, turning to small-budget independent games that tell their stories. This has placed pressure on more prominent, mainstream game creators to incorporate more diverse stories, characters, and identities into video games. These titles also strive to educate gamers on LGBTQ+ issues.
Workshop Question - How does your brand ensure diversity and equality in its services or products?
Trend Themes
1. LGBTQ+ Representation in Video Games - Game developers are addressing the issue of inadequate LGBTQ+ representation in gaming through promoting diverse stories, characters, and identities in video games.
2. Customizing Game Features to Promote Inclusivity - Game developers are offering customizable game features, such as adding a customizable pronoun feature, to promote inclusivity within their games.
3. Pride Month Promotions in Gaming - Game developers and platforms are celebrating Pride Month by offering free games and discounted bundles, and by donating to non-profits that support LGBTQ+ rights.
Industry Implications
1. Video Game Development - Video game developers can incorporate more LGBTQ+ representation and customizable game features to promote inclusivity and appeal to a wider audience.
2. Digital Content Platform - Digital content platforms can showcase and support LGBTQ+ creators by offering promotions and bundles that celebrate Pride Month and support non-profits that promote LGBTQ+ rights.
3. Non-profit and Advocacy Organizations - Non-profit and advocacy organizations can collaborate with game developers and digital content platforms to promote inclusivity in gaming and raise awareness about LGBTQ+ issues and rights through video games.
6 Featured, 40 Examples:
41,266 Total Clicks
Date Range:
Feb 22 — Sep 22
Trending:
Untested
Consumer Insight Topics:
