Praxis is enhancing the experience of its DIY home app, the Praxis Plus app, by introducing a new Sustainability Check feature which aims to make sustainable home improvements more accessible. Customers can utilize the app by uploading a room photo and answering four simple questions. Praxis then provides personalized sustainability recommendations, including a checklist of tasks, step-by-step plans, and instructional videos. The app also allows users to save tasks for later and share them with housemates or partners, streamlining the experience of the DIY home app.
Miranda Smit, Marketing Director Praxis, shares that "with the addition of advanced image recognition and AI techniques, the brand is taking another big step towards our goal of making it as easy as possible for the Maker. The brand aims to demonstrate that adopting eco-friendly practices is easier than many think.
Image Credit: Praxis
What's Driving This Trend
- Sustainable Home Improvements
- The introduction of a Sustainability Check feature in the Praxis Plus app aims to make sustainable home improvements more accessible.
- Personalized Recommendations
- Praxis provides personalized sustainability recommendations through its DIY home app, based on uploaded room photos and user responses to four simple questions.
- Streamlined DIY Experience
- Users of the Praxis Plus app can save tasks, share them with housemates or partners, and access step-by-step plans and instructional videos, streamlining the DIY home improvement process.
Who This Affects Most
- Home Improvement
- The Praxis Plus app's new features offer disruptive innovation opportunities in the home improvement industry, revolutionizing sustainable practices and personalized recommendations.
- Artificial Intelligence
- The utilization of advanced image recognition and AI techniques in the Praxis Plus app presents disruptive innovation opportunities in the AI industry, enhancing the ease and accessibility of sustainable home improvements.
- Technology
- The Praxis Plus app's incorporation of personalized recommendations, detailed plans, and instructional videos demonstrates disruptive innovation opportunities in the technology industry, redefining the DIY home improvement experience.
