Category
Business
Category Mashups
Trend cluster
Category
Mutual
Mentorship
Cross-generational mentorship apps combat ageism in the workplace.
3.5
Trend score
Trend
What is the Mutual Mentorship trend?
Mutual Mentorship: Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Insight
The consumer insight behind the Mutual Mentorship trend
The modern digital age has created disparities in opportunities for older generations with less exposure to the platforms and tools that are second nature for others--particularly Millennials and Gen Z. As high costs of living have pushed more people to work past retirement age, differences between generational workplace habits can create inefficiencies. As multigenerational and diverse workplace environments become more common, businesses that prioritize accessibility for employees create more productive and cohesive office cultures.
Trend themes
Themes within the Mutual Mentorship trend
Three behaviours holding the trend together01
Inclusive Workplace Platforms
Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations.
02
Mobile Employee Apps
Microland has launched MicrolandOne™, a digital employee app that eliminates the need to access desktops or laptops for essential business applications.
03
AI Mentor Programs
Eldera is connecting baby boomers with kids who need mentors through online video chats, employing an AI algorithm to make meaningful connections.
Industry implications
What the Mutual Mentorship trend means for industry
Where the trend changes the playbookFor
Workplace Management
Workplace management platforms that prioritize accessibility for employees create more productive and cohesive office cultures.
For
IT Services
The launch of mobile employee apps like MicrolandOne™ supports the shifting demands of the multigenerational workforce by providing essential business applications on smartphones.
For
Mentorship
AI mentor programs like Eldera enhance intergenerational connections and combat loneliness by connecting baby boomers with young people in need of mentors.
Workshop question
How could your brand better adapt to a multigenerational workforce with different strengths?
Trend signals
Trend signals for Mutual Mentorship
Trend score 3.5 out of 10, from popularity 44%, activity 36%, freshness 26%.
Popularity44%
Activity36%
Freshness26%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Mutual Mentorship trend
7 featured examples from Dec 15, 2022 to Jun 28, 2024CategorySocial Good
Nonprofit-Backed Senior Social Apps
'Senior Planet Community' is Supported by the AARP for Seniors
Social media companies can expand their user base by developing niche platforms catering to older adults.
CategoryMarketing
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Adopting modern language around aging can improve patient-doctor relationships and encourage more of the elderly to seek medical advice without stigma.
CategorySocial Good
Peer-Connected Support Platforms
'Togetherall' Offers a Safe Online Community for Mutual Support
Togetherall offers a valuable product in the mental health treatment industry.
CategoryTech
Multigenerational Workforce Apps
Microland Launches a Global Mobile App for Its Digital Workforce
The rise of digital employee apps presents an opportunity for IT companies to develop customized solutions that cater to the unique needs of different clients.
CategoryLife-Stages
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
The rise of online mentoring platforms like Eldera offers opportunities for businesses to create similar platforms that cater to different interest groups and demographics.
CategoryBusiness
Generational Advisory Programs
Sun Life's New Program Builds a Multi-Generational Advisory Force
Sun Life's Agency Legacy program seeks to find the next generation of advisers and provide them with the tools they need to create multigenerational enterprises to ensure continui…
CategorySocial Good
Digital Age-Diverse Platforms
Growing with Age is a Platform for Sustaining Age-Diverse Workforces
The Human Resources industry can use this trend to develop new strategies to improve workforce diversity and create innovative age-diverse initiatives.
