Category
Tech
Embedded Intelligence
Trend cluster
Category
Mobile
AI
Retailers are using AI to add unique features to their mobile retail apps.
6.0
Trend score
Trend
What is the Mobile AI trend?
Mobile AI: Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction.
Insight
The consumer insight behind the Mobile AI trend
Partially onset by the pandemic, many consumers are now accustomed to shopping for nearly every type of product on a website or mobile app. However, the ease of these apps makes many consumers purchase products that are not optimal, leading to high return rates. To maintain the low-friction ordering system of mobile apps while aiming to reduce return rates, many retailers looking to AI to improve services. Brands that implement these AI updates can improve customer satisfaction and retention.
Trend themes
Themes within the Mobile AI trend
Three behaviours holding the trend together01
Mobile AI-Powered Retail Apps
Retailers are launching mobile apps with AI-powered features designed to improve customer retention and reduce ordering friction.
02
AI Shopping Tools
Retailers are leveraging AI-powered image search tools to help shoppers find the best deals and save time and money.
03
AI-Enhanced Grocery Apps
Online grocery platforms are using AI to provide more convenience, personalization, and efficiency for customers, improving the overall shopping experience.
Industry implications
What the Mobile AI trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can implement AI-powered features in their mobile apps to improve customer satisfaction and retention.
For
E-commerce
E-commerce platforms can leverage AI shopping tools, such as image search, to enhance the customer experience and increase conversion rates.
For
Grocery & Food Delivery
Online grocery platforms can integrate AI enhancements into their apps to provide customers with more convenience, personalization, and efficiency.
Workshop question
How could your brand improve its customer satisfaction rates through AI features?
Trend signals
Trend signals for Mobile AI
Trend score 6.0 out of 10, from popularity 83%, activity 74%, freshness 21%.
Popularity83%
Activity74%
Freshness21%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mobile AI trend
5 featured examples from Oct 14, 2023 to Feb 8, 2024CategoryBusiness
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
The SuperStep mobile app disrupts the footwear retail industry by offering a seamless and engaging shopping journey powered by advanced AI technology.
CategoryTech
AI-Powered Shopping Tools
Klarna's AI Image Search Helps Shoppers Find the Best Deals
Klarna's AI-powered shopping tool revolutionizes the way customers search for and purchase products, opening up opportunities for retailers to enhance their online shopping experi…
CategoryTech
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Instacart's new AI features disrupt the online grocery delivery industry by providing customers with improved convenience, personalization, and efficiency in their shopping experi…
CategoryBusiness
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
The latest retail technologies from Walmart showcase the advancements in e-commerce and in-store experiences.
CategoryTech
AI-Powered Shopping Bots
Amazon's Rufus Chatbot Uses Conversational AI to Answer Customer Queries
The e-commerce industry can leverage AI-powered shopping assistants to improve customer experience and enhance the discovery of products.
