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Everyday consumers break into the podcast space with specialized products
Implications - As one of the most accessible forms of media, podcasts are rapidly growing category. Feeding consumers' desire to break into the space are products that make high-quality podcasting more attainable to everyday people. Speaking to the way in which entertainment and media is becoming more democratized as a whole, this is a clear way in which companies are tapping into consumers' desire to create. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
46,474 Total Clicks
Aug 17 - Jun 18
This Year and Average
Pop CultureTechMediaGadgets
Audio-only entertainment extends its reach by adding multisensory elements
Implications - Podcasts have grown in popularity recently, however their reach is still limited due to consumers' preference for multimedia entertainment. Immersive podcasts show progress in this regard. These visual, social, or even physical enhancements to the podcast-listening experience show an increased appetite for entertainment that focuses on storytelling. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
16,224 Total Clicks
Oct 16 - Dec 17
This Year and Mild
Pop CultureMediaInternet
Traditional media adopts the gestures of social media platforms
Implications - As many traditional media empires scramble to gain a foothold in the digital ecosystem, brands still looking to engage through now-archaic content conduits like print are doing so through the language of social media. Rather than undermining their traditional medium, the use of social gestures and iconography instead position brands as knowing insiders worth engaging with. By co-opting the languages with which consumers are most familiar, brands can appeal to consumers without having to fundamentally shift their core identity. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
450,231 Total Clicks
Feb 16 - Sep 17
Warm
Pop CultureMediaSocial Media
Young consumers seek out media that is engaging and mentally stimulating
Implications - Social media and streaming have changed consumer expectations of media content. This has expanded beyond changing expectations of traditional media, and into a redefinition of online media that is more educational, as well as more interactive. This ties into the desire to accumulate memorable experiences that impact the consumer. [More]
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
73,890 Total Clicks
Sep 15 - Aug 17
Mild
Pop CultureTechMedia
The 6 Patterns of Opportunity & Top 18 Megatrends
In the era of 'fake news,' consumers seek out trust-forward alternative outlets
Implications - The Internet has democratized the gathering of information, but it's also granted almost anyone the ability to create content. This creates a lack of trust for all news sources. For the Millennial generation, there is an extra level of mistrust surrounding large news outlets that can only be alleviated by way of alternative outlets that lead with accountability. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
40,423 Total Clicks
Oct 16 - Feb 18
This Year and Mild
Pop CultureMediaPolitical
Gen Z wins fair representation by going behind the camera
Implications - The existence of the Media Gap -- the space between representation in mainstream media and the diversity of audience members -- is widely acknowledged, however, it is expanding beyond who's in front of the camera and into who's behind it. The inclusion of more races, genders, ages, and beyond in the crafting of stories ensures a 360-degree view of diversity in media that is more authentic and deliberate. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
57,032 Total Clicks
Mar 16 - Aug 18
This Quarter and Mild
Consumers seek non-partisan resources for news information
Implications - As the war on fake news rages, media platforms are earning the trust of dubious consumers by changing the game and providing multiple perspectives rather than promoting a single message. Inundated with free access to media, consumers are becoming more open to varying opinions and realizing that there is always more than one side to the story. Through offering multiple angles to the news within one resource, media outlets can engage their readers on a much more authentic level, increasing brand trust through transparency. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
19,985 Total Clicks
Nov 16 - Jun 17
Mild
Trend Hunter Services
Teens actively teach themselves life tips via quick online videos
Implications - One of the most self-taught generations to date, Gen Z in particular are demonstrating that the next evolution of maker culture lies in quick, bite-sized online videos that are easily digestible. As trust stays front of mind for digitally immersed teens, they begin seeking online tutorials and lifehacks crowdsourced from real people and relatable social media influencers when it comes to learning new tips and tricks. This proactive approach to self-help is in part a response to the shift away from overly detailed explanations towards highly visual and concise tutorials that make DIY less intimidating and also give room for freedom of experimentation and self-expression. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
188,486 Total Clicks
Aug 15 - Feb 18
This Year and Mild
Teenage multitaskers seek short and share-worthy online video series
Implications - In order to engage the teenage digital native, online video turns to humorous, crowd-sourced and semi-educational content that requires minimal commitment from the viewer. With even shorter attention spans than their Millennial predecessors, Gen Z prefer shorter bursts of story-based media that they can play on their tablets while simultaneously texting their friends via the latest superphones and streaming a show on TV as background noise. Slightly subversive and snackable webseries are extremely sharable as they give viewers a chance to show off their media-prowess, in turn, generating a loyal teen following. [More]
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
38,844 Total Clicks
Mar 16 - Dec 16
Untested
Consumers eschew choice for niche services with limited high-brow offerings
Implications - Economically speaking, streaming services can host a huge amount of content without incurring much extra cost. While a plethora of choice would seem like a boon for consumers, offering a limited selection of prestigious, sophisticated, and niche content is actually more appealing to consumers who take pride in their high-brow tastes. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
39,210 Total Clicks
Jan 15 - Nov 16
Mild
Pop CultureMedia