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In the era of 'fake news,' consumers seek out trust-forward alternative outlets
Implications - The Internet has democratized the gathering of information, but it's also granted almost anyone the ability to create content. This creates a lack of trust for all news sources. For the Millennial generation, there is an extra level of mistrust surrounding large news outlets that can only be alleviated by way of alternative outlets that lead with accountability. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
25,832 Total Clicks
Aug 15 - Jun 17
This Month and Untested
Pop CultureMediaPolitical
The fight for more fair representation in media goes behind the camera
Implications - The existence of the Media Gap -- the space between representation in mainstream media and the diversity of audience members -- is widely acknowledged, however, it is expanding beyond who's in front of the camera and into who's behind it. The inclusion of more races, genders, ages, and beyond in the crafting of stories ensures a 360-degree view of diversity in media that is more authentic and deliberate. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
39,530 Total Clicks
Mar 16 - Jun 17
This Month and Untested
Consumers seek non-partisan resources for news information
Implications - As the war on fake news rages, media platforms are earning the trust of dubious consumers by changing the game and providing multiple perspectives rather than promoting a single message. Inundated with free access to media, consumers are becoming more open to varying opinions and realizing that there is always more than one side to the story. Through offering multiple angles to the news within one resource, media outlets can engage their readers on a much more authentic level, increasing brand trust through transparency. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
17,138 Total Clicks
Nov 16 - Jun 17
This Month and Mild
Teens actively teach themselves life tips via quick online videos
Implications - One of the most self-taught generations to date, Gen Z in particular are demonstrating that the next evolution of maker culture lies in quick, bite-sized online videos that are easily digestible. As trust stays front of mind for digitally immersed teens, they begin seeking online tutorials and lifehacks crowdsourced from real people and relatable social media influencers when it comes to learning new tips and tricks. This proactive approach to self-help is in part a response to the shift away from overly detailed explanations towards highly visual and concise tutorials that make DIY less intimidating and also give room for freedom of experimentation and self-expression. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
136,327 Total Clicks
Aug 15 - Dec 16
This Year and Warm
Teenage multitaskers seek short and share-worthy online video series
Implications - In order to engage the teenage digital native, online video turns to humorous, crowd-sourced and semi-educational content that requires minimal commitment from the viewer. With even shorter attention spans than their Millennial predecessors, Gen Z prefer shorter bursts of story-based media that they can play on their tablets while simultaneously texting their friends via the latest superphones and streaming a show on TV as background noise. Slightly subversive and snackable webseries are extremely sharable as they give viewers a chance to show off their media-prowess, in turn, generating a loyal teen following. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
33,133 Total Clicks
Mar 16 - Dec 16
This Year and Untested
Consumers eschew choice for niche services with limited high-brow offerings
Implications - Economically speaking, streaming services can host a huge amount of content without incurring much extra cost. While a plethora of choice would seem like a boon for consumers, offering a limited selection of prestigious, sophisticated, and niche content is actually more appealing to consumers who take pride in their high-brow tastes. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
28,902 Total Clicks
Jan 15 - Nov 16
This Year and Mild
Pop CultureMedia
Online video is elevated with instant editing apps
Implications - Though online video has disrupted the traditional entertainment industry, one key advantage of conventional media has been its higher quality. Instant editing services directly challenge this perception; these services enable high-end videos with very few steps. This democratizes creativity within the industry. [More]
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
9,488 Total Clicks
Mar 16 - Oct 16
This Year and Untested
Pop CultureTechMedia
Trend Hunter Services
Video-based social media provides concise, hyper-shortened entertainment
Implications - The reasons why video-based social media poses a threat to traditional television run the gamut from their interactivity, to the creative freedom of independently made content. One of the least-discussed advantages of online video is its conciseness; this is being emphasized through micro-video platforms. This speaks to the short attention span of today's youth generation. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
36,531 Total Clicks
Mar 15 - Nov 16
This Year and Mild
Pop CultureMedia
Social media and unscripted entertainment merge
Implications - Before YouTube, documentaries served as the way for consumers to receive more raw, authentic forms of entertainment. As video-based social media becomes a mainstream form of communication, a merge between the two worlds is natural. This accelerates the transparency and educational aspect of both forms of media, which are factors the modern consumer actively seeks. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
63,812 Total Clicks
Mar 15 - Aug 16
This Year and Mild
Pop CultureMedia
As a step toward authenticity, organizations fund informative content
Implications - In the digital age, brands need to prioritize transparency while finding a way to engage consumers. Branded documentaries satisfy this need by pivoting away from pitching consumers and toward educating them. This desire for education has popularized documentaries among consumers in general, creating a great opportunity for brands to join the conversation. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
79,420 Total Clicks
Mar 16 - Aug 16
This Year and Untested
Pop CultureMarketingMediaBranding