Japanese fashion brand SHEBA introduces its latest collection for the Spring/Summer 2020 season entitled 'PROLETARIAT.' This is named after the working class and takes on a fictional theme to push its own creative boundaries this season.
The dark theme of the capsule imagines a post-pandemic world view for a bold and captivating energy. The brand describes the range, “Due to a devastating blow by [an] unknown virus … the world became a dystopia. Small- and middle-sized enterprise was lost and … global companies seized power. [As] such, uniforms for field workers [are necessary].” The capsule features progressive items such as baggy shorts, woven tank tops, textural anoraks, loosely fitted field jackets, cut-off hoodies, and more.
Image Credit: SHEBA
What Makes This Trend Stand Out
- Post-pandemic Fashion
- Fashion brands can explore dystopian or futuristic designs for a post-pandemic world.
- Fictional Themes
- Incorporating fictional themes can add imaginative and captivating elements to fashion design.
- Progressive Apparel
- Progressive items such as baggy shorts, woven tank tops, textural anoraks and cut-off hoodies can be incorporated in fashion design to create unique styles.
Sectors Adopting This
- Fashion
- Fashion brands can explore post-pandemic and fictional themes to push creative boundaries and create unique designs.
- Apparel Manufacturing
- Manufacturing companies can develop new materials and techniques to create progressive apparel items.
- Entertainment Industry
- The entertainment industry can incorporate post-pandemic and fictional themes into media productions for a more captivating and imaginative audience experience.
