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Post-Pandemic Dystopia

Designers are hyperbolizing the future state of the world post-COVID-19

Trend - Designers—particularly in fashion and in other categories—are imagining the post-pandemic future in a glum and dystopic manner. Mostly shared through photographic imagery in editorials and lookbooks, as well as in some projects and even events, these post-pandemic worlds seek to entertain.

Insight - Individuals are embracing all forms of fiction as a means of entertainment—from books to photography and beyond. Often, many place a strong emphasis on content that is relatable to a degree, and as a result, consumers search for narratives that offer commentary on contemporary issues and events. In this case, individuals do not only succeed in passing their time in pleasurable ways, but they also experience some connection and comfort through the content that they consume.
Workshop Question - How can your brand tap the post-pandemic imagination to engage consumers?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
22,297 Total Clicks
Date Range:
Sep 20 — Sep 20
Trending:
This Month and Warm

Featured Examples

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