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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,469 more

Binge Slow-Down

Production companies are intentionally slowing down the rate of new releases

Trend - With bulk releases and online debuts of the latest movies, streaming services and film companies have continued to encourage binge-watching, offering a distraction for consumers during COVID-19. Now, brands are pulling back their schedules to weekly episode releases and cinema-first debuts in order to increase viewer engagement.

Insight - When looking for entertainment and comfort during the ongoing pandemic, contemporary consumers have been prioritizing efficient, no-fuss options. As a result, many have been relying on online on-demand content. With increased consumption during COVID-19 and even prior to it, individuals have started experiencing some fatigue. In this space, many are looking for ways to develop healthier relationships with their favorite content providers and this allows them to feel more grounded and energized.
Workshop Question - How can your brand increase audience engagement?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
17,313 Total Clicks
Date Range:
Apr 21 — Apr 21
Trending:
This Month and Average
Consumer Insight Topics:

Featured Examples

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