The Ottawa Senators have a pretty straight-forward point-based VIP Benefits Program that truly motivates fandom and rewards individuals who support the team. Kickstarted in July of 2018, the loyalty system reflects investment, tenure and fan-for-life bonuses. Individuals who participate in this opportunity can collect points and opt-in for immersive, one-of-a-kind experiences.
With 2,500 points, for example, one can get their merchandise signed by a player. Other incentives include access to the Lexus Lounge -- from a pre-game buffet dinner to post-game access to interviews, attendance to a Sens Alumni Night in the Senators Party Suite, Behind the Bench seating, the option to Ride the Zamboni, A Post-Game Photo on Ice, among other opportunities.
The gamified VIP Benefits Program provides a solid incentive to engage on a deeper level with the Ottawa Senators community.
Why This Trend Is Growing
- Point-based VIP Benefits
- Opportunity for businesses to create loyalty programs that motivate fans and reward loyal customers.
- Immersive Experiences
- Demand for unique and interactive experiences that provide exclusive access and opportunities.
- Gamified Loyalty Systems
- Integration of gamification elements into loyalty programs to increase engagement and participation.
Industries Being Reshaped
- Sports Teams
- Opportunity for sports teams to implement VIP benefits programs to cultivate fan loyalty and increase revenue.
- Hospitality
- Opportunity for hotels and resorts to offer point-based rewards programs that provide immersive experiences for customers.
- Retail
- Opportunity for retailers to gamify loyalty systems and enhance customer engagement through exclusive rewards and experiences.
