The Ottawa Senators have a pretty straight-forward point-based VIP Benefits Program that truly motivates fandom and rewards individuals who support the team. Kickstarted in July of 2018, the loyalty system reflects investment, tenure and fan-for-life bonuses. Individuals who participate in this opportunity can collect points and opt-in for immersive, one-of-a-kind experiences.
With 2,500 points, for example, one can get their merchandise signed by a player. Other incentives include access to the Lexus Lounge -- from a pre-game buffet dinner to post-game access to interviews, attendance to a Sens Alumni Night in the Senators Party Suite, Behind the Bench seating, the option to Ride the Zamboni, A Post-Game Photo on Ice, among other opportunities.
The gamified VIP Benefits Program provides a solid incentive to engage on a deeper level with the Ottawa Senators community.