The 'Royalty Pass' program is "a new digital wallet and mobile in-app experience pass" that is developed in collaboration between the NBA sports team and tech-powered marketing platform LAVA.
The Sacramento Kings are believed to be the first NBA team to stimulate and supercharge fan engagement in this way. Through the Royalty Pass, Season Ticket Members will be able to unlock various discounts, promotions, and upgrades with the purchase of food and drink items at the Golden 1 Center.
In addition, the Sacramento Kings boast a special offer for its 35th anniversary. All season ticket holders will have the opportunity to scan their Royalty Pass for a 35 percent discount on items at Local Eats strands for all remaining home games.
Image Credit: Sacramento Kings