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High-tech multimedia elements are added to sport activities for enhancement
Implications - As technology continues to elevate various products and services, we’re seeing it evolve within categories like sports as well, adding both efficiency experiential aspects. More than just mobile applications, those in the sports field are utilizing augmented reality, analytical information and voice assistance to elevate equipment as well as the athletic activity itself. Such multi-sensory inclusions speak to the growing desire for multimedia engagement even within more traditional physical activities.

Homework Question - Think of your most traditional service or product. How could you elevate that with the use of multimedia technology? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
37,811 Total Clicks
Oct 17 - Dec 18
This Week and Average
TechLifestyleSports
Upscale designers court sports fans with sophisticated team gear
Implications - Designer fashion brands are wooing consumers with sophisticated takes on team gear that highlight individuals with an affinity for both fashion and organized sports. This expansion on sports franchise merchandise speaks to the new understanding that consumers are more easily categorized by overlapping interests than traditional demographic categories, and are therefore keen to self-identify with unique co-branded items that depict their multifaceted interests.

Homework Question - How can a high-low collaboration serve as a means to uniting an expansive fanbase? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
56,322 Total Clicks
May 18 - Oct 18
This Quarter and Average
FashionHip FashionLifestyleSports
The traditional game of golf gets a makeover via interactive technologies
Implications - While golf is a well-known pastime, hobby and professional sport, brands are now seeing a lucrative opportunity to reinvent the game with technological advancements. Adding voice interactions, automation and more, golf is captivating multi-generational audiences. With these emerging themes in a long-established pastime, showcase how brands can further embrace nostalgia with the incorporation of high-tech functions.

Homework Question - How can your brand leverage technology to reinvent a past trend within your industry? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
34,295 Total Clicks
Dec 17 - Jun 18
This Year and Warm
TechLifestyleSports
Athletic equipment-inspired bags provide a narrative take on accessories
Implications - As the era of athleisure apparel persists, its influence has expanded to inspire statement bags that transform athletic equipment into versatile accessories. In addition to signifying authenticity in terms of one's athletic interest, the playful design device highlights an interest in novel fashion pieces that offer a youthful approach to serious fashion.

Homework Question - How can the design of your product convey a sense of authenticity that customers will aim to align themselves with? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
83,304 Total Clicks
Jan 18 - May 18
This Year and Hot
The 6 Patterns of Opportunity & Top 18 Megatrends
Workout equipment is being adapted to fit into the minimalist aesthetic
Implications - Workout equipment that can be easily stowed away or integrated into the design of a home makes it easier for consumers to enjoy a fit lifestyle without disrupting the design flow of their home. As urbanization progresses, products like these appeal to consumers trying to maximize the space that they do have, functioning as a driving factor in purchasing decisions for those living in micro-homes or apartments.

Homework Question - How can your brand better adapt to the needs of urban dwellers? [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
209,424 Total Clicks
Feb 17 - Feb 18
This Year and V. Hot
Hyper-niche shoe options appeal to consumers with performance-based needs
Implications - Shoes have long been custom-designed to suit the rigors of highly popular sports, but as the sneaker market continues to crowd, brands are mining increasingly niche activities and interests that have not previously been served by incumbents. In light of markets in which it's nearly impossible for upstarts to succeed as generalists, products that recognize and play to consumers' hyper-specific particularities can grab attention more strongly than those that appeal to more general, wide-spanning interests.

Homework Question - Identify a hyper-niche interest that appeals to a portion of your consumer base. How could you incorporate that into your brand's offering? [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
198,529 Total Clicks
Jan 17 - Feb 18
This Year and Viral
FashionLifestyleSportsShoes
Wearables become targeted as they get adopted into everyday activities
Implications - Demonstrating the importance of having gadgets that pertain to their individualistic lifestyles and identities, consumers are increasingly drawn towards smartwatches that are more specifically targeted rather than general fitness trackers. This shift in preference towards more personalized performance is indicative of the acceptance of smartwatches and fitness wearables as everyday necessities that consumers want to increasingly integrate into their daily routines.

Homework Question - Where can you specialize to appeal to a specific group of consumers? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
58,169 Total Clicks
Oct 16 - Sep 17
Warm
TechLifestyleSportsGadgets
Trend Hunter Services
Fitness gear caters to pop culture fanatics with themed merchandise
Implications - As the health and wellness movement continues to expand on its already considerable breadth of influence, cult pop culture franchises are lending their branding to workout wear and at-home fitness equipment. This shift highlights the extent to which individuals see their fandoms as extensions of their personal brands, with room for organic incorporation in other areas of interest such as athletic or other pursuits.

Homework Question - What unexpected pop cultural elements can you incorporate into your product offering in order to cater to niche consumer groups? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
95,776 Total Clicks
Sep 16 - Sep 17
Warm
Pop CultureLifestyleSportsHealth
Retail experiences are designed around interactive athletic events
Implications - As brands look to enhance the overall in-store experience in a time when traditional retail is threatened by e-commerce and the concierge economy, many are overhauling store designs to be centered around branded fitness events. This shift speaks to the ways in which smart brands are raising the bar in terms of in-store experience that goes above and beyond increasingly high customer expectations.

Homework Question - How is your brand adapting in order to offer multi-faceted customer experiences that truly surprise and delight? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
160,070 Total Clicks
Nov 15 - Mar 18
This Year and Warm
Hotel experiences are designed around innovative fitness amenities
Implications - As unique amenities continue to be an important way for hotels to differentiate themselves from competitors like Airbnb, boutique and chain hotels alike are designing stays around innovative health and wellness programs. In addition to highlighting the ubiquitous nature of the wellness movement, this shift speaks to the need to established brands to add value with unique and unexpected new offerings.

Homework Question - How is your brand adding value in order to stay top of mind in a time when the sharing economy is disrupting most industries? [More]

SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
201,682 Total Clicks
Apr 16 - Jun 17
Average