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Workout equipment is being adapted to fit into the minimalist aesthetic
Implications - Workout equipment that can be easily stowed away or integrated into the design of a home makes it easier for consumers to enjoy a fit lifestyle without disrupting the design flow of their home. As urbanization progresses, products like these appeal to consumers trying to maximize the space that they do have, functioning as a driving factor in purchasing decisions for those living in micro-homes or apartments. [More]
SCORE 9.2
Popularity
Activity
Freshness
Megatrends
Patterns
189,968 Total Clicks
Feb 17 - Feb 18
This Quarter and V. Hot
Hyper-niche shoe options appeal to consumers with performance-based needs
Implications - Shoes have long been custom-designed to suit the rigors of highly popular sports, but as the sneaker market continues to crowd, brands are mining increasingly niche activities and interests that have not previously been served by incumbents. In light of markets in which it's nearly impossible for upstarts to succeed as generalists, products that recognize and play to consumers' hyper-specific particularities can grab attention more strongly than those that appeal to more general, wide-spanning interests. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
179,650 Total Clicks
Jan 17 - Feb 18
This Year and Viral
FashionLifestyleSportsShoes
Wearables become targeted as they get adopted into everyday activities
Implications - Demonstrating the importance of having gadgets that pertain to their individualistic lifestyles and identities, consumers are increasingly drawn towards smartwatches that are more specifically targeted rather than general fitness trackers. This shift in preference towards more personalized performance is indicative of the acceptance of smartwatches and fitness wearables as everyday necessities that consumers want to increasingly integrate into their daily routines. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
52,882 Total Clicks
Oct 16 - Sep 17
This Year and Warm
TechLifestyleSportsGadgets
Fitness gear caters to pop culture fanatics with themed merchandise
Implications - As the health and wellness movement continues to expand on its already considerable breadth of influence, cult pop culture franchises are lending their branding to workout wear and at-home fitness equipment. This shift highlights the extent to which individuals see their fandoms as extensions of their personal brands, with room for organic incorporation in other areas of interest such as athletic or other pursuits. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
87,596 Total Clicks
Sep 16 - Sep 17
This Year and Warm
Pop CultureLifestyleSportsHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Retail experiences are designed around interactive athletic events
Implications - As brands look to enhance the overall in-store experience in a time when traditional retail is threatened by e-commerce and the concierge economy, many are overhauling store designs to be centered around branded fitness events. This shift speaks to the ways in which smart brands are raising the bar in terms of in-store experience that goes above and beyond increasingly high customer expectations. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
143,403 Total Clicks
Nov 15 - Mar 18
This Quarter and Warm
Hotel experiences are designed around innovative fitness amenities
Implications - As unique amenities continue to be an important way for hotels to differentiate themselves from competitors like Airbnb, boutique and chain hotels alike are designing stays around innovative health and wellness programs. In addition to highlighting the ubiquitous nature of the wellness movement, this shift speaks to the need to established brands to add value with unique and unexpected new offerings. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
190,726 Total Clicks
Apr 16 - Jun 17
This Year and Average
Brands host unique fitness events that cater to niche interests
Implications - As fitness culture has now permeated arguably all facets of consumer culture, brands are emerging with unique and at times unexpected workshops that celebrate the intersection of the wellness lifestyle and seemingly unrelated interests, proving a singular prescriptive health regimen is unrealistic. This shift is key in demonstrating the opportunity for brands to cultivate passionate customer tribes around hyper-niche experiences that validate the unique collection of interests of individual consumers. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
169,397 Total Clicks
Jan 16 - Jun 17
This Year and Warm
Trend Hunter Services
Urban street style incorporates the lifestyle around hunting
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
119,354 Total Clicks
Aug 16 - Mar 17
Hot
Fashion brands tackle athleisure by taking visual cues from tennis
Implications - With designers of athleisure apparel borrowing visual cues from the world of tennis, consumers are embracing such pieces as a way to build on their personal brand in an age where competitive athleticism is best communicated through workout-ready attire. Falling in line with 2016's most popular sneaker, the tennis-inspired Stan Smith, in many cases this progression allows one to observe the ability of the fashion world, and in particular streetwear brands, to challenge traditional markers of wealth and social class by subverting the silhouettes we associate with them. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
157,880 Total Clicks
Feb 15 - Mar 17
Warm
Unique co-branded outerwear lines help cross-pollinate brand fans
Implications - Collaborative capsule collections by high-performance outerwear designers and brands associated with street fashion provide a unique opportunity to entice consumers through exclusivity. In addition to highlighting the power of such collaborations in allowing brands to cross-pollinate their communities of fans, this shift showcases the underlying relationship of sport and street fashion and the need for established brands to form unexpected partnerships in order to align with these values. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
138,420 Total Clicks
Apr 16 - Mar 17
Warm