'Optimum Nutrition,' the health and workout supplement brand most known for its high-quality, industry-leading protein powders, released the 'Micronized Creatine Capsule' supplement. These capsules offer 2.5-grams of pure creatine monohydrate per one serving of two capsules. The packages are available in 100, 200, and 300 capsule sizes, as different consumers use creatine less often than others.
Creatine has been proven to support muscle building and muscle endurance, resulting in the chemical being commonly used as a pre-workout or post-workout supplement. However, brands are now aiming to redefine creatine as a more general health product as the benefits of creatine are marketed to the mass consumer.
Optimum Nutrition's Micronized Creatine Capsules contain zero calories and zero carbohydrates, which is excellent for individuals with existing dietary restrictions.
Image Credit: Optimum Nutrition
Why This Trend Is Growing
- Repositioning Creatine Supplements
- Brands are marketing creatine supplements as general health products to appeal to a wider consumer base.
- Capsule Form of Supplements
- More supplements are being offered in capsule form, providing consumers a convenient and portable option of consumption.
- Pure Ingredients in Supplements
- Brands are introducing supplements with a higher concentration of pure ingredients, catering to consumers with specific dietary restrictions or fitness goals.
Industries Being Reshaped
- Fitness Supplements
- Brands can innovate by introducing supplements that cater to individual fitness goals and dietary restrictions.
- Health Supplements
- As creatine is being marketed as a general health product, there is an opportunity for brands to develop supplements for various health concerns and needs.
- Capsule Manufacturing
- The growing trend of supplements being offered in capsule form presents an opportunity for companies to specialize and enhance their capsule manufacturing capacities.
