Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Adaptogenic
Protein
Food supplement brands are incorporating mushroom powders in proteins.
6.3
Trend score
What's Happening
What is the Adaptogenic Protein trend?
Adaptogenic Protein: Brands in the food supplement space are creating vegan protein and superfood powders with mushroom blends. These brands incorporate adaptogenic mushrooms for their cognitive and muscular benefits, offering not only a vegan alternative to protein powder but one that offers more utility.
Insight
The consumer insight behind the Adaptogenic Protein trend
Consumers with active lifestyles frequently keep up with new trends in the health and wellness space. These consumers want products that not only serve basic functions, but offer numerous health benefits on the side, as these products better support health-focused lifestyles. Many of these customers are turning to brands that are willing to incorporate new ingredients with scientifically-backed claims. Brands are therefore pressured to innovate on modern health trends.
Trend themes
Themes within the Adaptogenic Protein trend
Three behaviours holding the trend together01
Adaptogenic Mushrooms
Mushroom blends and adaptogenic mushrooms are being used as ingredients in vegan protein and superfood powders to offer numerous health benefits on the side.
02
Functional Snacks
Functional snacks are on the rise as health-conscious consumers turn to mushroom-infused food and beverage products to receive the benefits of mushrooms for stress relief and overall physical and immune health.
03
Natural and Organic Mushroom Supplements
Mushroom-derived supplements are becoming popular for their potential benefits for brain health and nerve health, and offer a smart choice for anyone who wants to boost their cognitive function with a natural and organic supplement.
Industry implications
What the Adaptogenic Protein trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry is a key player in the mushroom protein trend, as consumers seek out products that offer numerous health benefits.
For
Plant-Based Foods
The plant-based food industry is incorporating mushroom blends in protein and superfood powders, offering vegan alternatives to traditional protein powders with plant-based options that offer additional benefits.
For
Supplement Industry
The supplement industry is offering natural and organic mushroom-based supplements that support immune health, cognitive function, and overall wellness.
Workshop question
How could your brand elevate its products with versatile, untraditional ingredients?
Trend signals
Trend signals for Adaptogenic Protein
Trend score 6.3 out of 10, from popularity 91%, activity 84%, freshness 15%.
Popularity91%
Activity84%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Adaptogenic Protein trend
5 featured examples from Oct 27, 2022 to Mar 15, 2023CategoryLifestyle
Mushroom-Based Superfood Powders
The Mushroom Superfood from Om Mushroom Includes Lion's Mane
With the ongoing trend on consuming organic food and drinks, this industry could explore using more organic plant-based products in their offerings.
CategoryLifestyle
Mushroom Protein Bars
Balanced Tiger's Bars Have 1,500mg of Functional Mushrooms
This industry can explore further the use of functional mushrooms as an ingredient to produce snacks and beverages that cater to the health-conscious trend.
CategoryEco
Adaptogenic Plant Proteins
Optimi Debuted a Plant-Based Protein Supplement with Adaptogenics
The nutrition industry could expand product lines to include functional mushroom-infused supplements for their potential health benefits.
CategoryLifestyle
Plant-Based Mushroom Powders
Laird Superfood's 'Renew' Powder Contains Four Functional Mushrooms
Opportunity for the health and wellness industry to cater to the increasing demand for plant-based, gluten-free, and dairy-free supplements that support immune system and brain he…
CategoryEco
Chaga Mushroom Proteins
PURICA Offers Vegan Protein Supplements with Chaga Mushroom Powder
The convergence of nutrition and pharmaceuticals creates a ripe market for nutraceutical products that offer specific health benefits, such as immune support, inflammation reducti…
