Food supplement brands are incorporating mushroom powders in proteins
Trend - Brands in the food supplement space are creating vegan protein and superfood powders with mushroom blends. These brands incorporate adaptogenic mushrooms for their cognitive and muscular benefits, offering not only a vegan alternative to protein powder but one that offers more utility.
Insight - Consumers with active lifestyles frequently keep up with new trends in the health and wellness space. These consumers want products that not only serve basic functions, but offer numerous health benefits on the side, as these products better support health-focused lifestyles. Many of these customers are turning to brands that are willing to incorporate new ingredients with scientifically-backed claims. Brands are therefore pressured to innovate on modern health trends.
Insight - Consumers with active lifestyles frequently keep up with new trends in the health and wellness space. These consumers want products that not only serve basic functions, but offer numerous health benefits on the side, as these products better support health-focused lifestyles. Many of these customers are turning to brands that are willing to incorporate new ingredients with scientifically-backed claims. Brands are therefore pressured to innovate on modern health trends.
Workshop Question - How could your brand elevate its products with versatile, untraditional ingredients?
Trend Themes
1. Adaptogenic Mushrooms - Mushroom blends and adaptogenic mushrooms are being used as ingredients in vegan protein and superfood powders to offer numerous health benefits on the side.
2. Functional Snacks - Functional snacks are on the rise as health-conscious consumers turn to mushroom-infused food and beverage products to receive the benefits of mushrooms for stress relief and overall physical and immune health.
3. Natural and Organic Mushroom Supplements - Mushroom-derived supplements are becoming popular for their potential benefits for brain health and nerve health, and offer a smart choice for anyone who wants to boost their cognitive function with a natural and organic supplement.
Industry Implications
1. Health and Wellness - The health and wellness industry is a key player in the mushroom protein trend, as consumers seek out products that offer numerous health benefits.
2. Plant-based Foods - The plant-based food industry is incorporating mushroom blends in protein and superfood powders, offering vegan alternatives to traditional protein powders with plant-based options that offer additional benefits.
3. Supplement Industry - The supplement industry is offering natural and organic mushroom-based supplements that support immune health, cognitive function, and overall wellness.
