Category
Lifestyle
Assisted Choices
Trend cluster
Category
Reproductive
Teas
Brands are launching teas specifically formulated to support uterine health.
2.4
Trend score
Trend
What is the Reproductive Teas trend?
Reproductive Teas: Brands in the health and wellness space are launching reproductive-specific teas that claim to support hormonal and uterine health. Infused with organic ingredients rich in vitamins, these teas claim to improve reproductive health to help increase the chance of pregnancy.
Insight
The consumer insight behind the Reproductive Teas trend
As more wellness-focused consumers take a holistic approach to their health, many are seeking out both Western and Eastern remedies to treat their health problems. This demographic abides by the food-as-medicine theory and is looking for convenient products to integrate into their daily routine to improve their overall health. They are turning to brands to provide these holistic health solutions that are curated for their specific health goals.
Trend themes
Themes within the Reproductive Teas trend
Three behaviours holding the trend together01
Reproductive-Specific Teas
Brands in the health and wellness space are launching reproductive-specific teas that claim to support hormonal and uterine health.
02
Holistic Health Solutions
More wellness-focused consumers are seeking out both Western and Eastern remedies to treat their health problems and turning to brands to provide these holistic health solutions that are curated for their specific health goals.
03
Adaptogenic Supplements
The use of adaptogenic ingredients like Ashwagandha, Shatavari, and Reishi in food and beverage products is becoming a popular way to offer consumers added health benefits.
Industry implications
What the Reproductive Teas trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Brands are leveraging natural and organic ingredients to provide holistic health solutions focused on reproductive health.
For
Food and Beverage
The integration of natural, adaptogenic ingredients into food and beverage products is growing in popularity, as consumers seek out convenient ways to improve their overall health.
For
Women's Health
There is a growing demand for products that support women's health, including reproductive health, PMS symptom relief, and hormonal balance.
Workshop question
How can your brand leverage natural products to appeal to wellness consumers?
Trend signals
Trend signals for Reproductive Teas
Trend score 2.4 out of 10, from popularity 38%, activity 24%, freshness 9%.
Popularity38%
Activity24%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reproductive Teas trend
5 featured examples from Dec 29, 2018 to Jun 10, 2020CategoryLifestyle
Adaptogenic Cocoa Mixes
Moon Juice's Limited-Edition 'Cosmic Cocoa' Features Reishi & Ashwagandha
Functional beverage companies can capitalize on the adaptogenic trend by formulating similar products and promoting the added benefits of their functional ingredients.
CategoryLifestyle
Plant-Based Reproductive Health Teas
Pink Stork's Fertility Tea is Infused with Natural Herbs
Opportunity for disruptive innovation: Combine traditional herbal medicine with modern reproductive health needs to create innovative health and wellness products.
CategoryLifestyle
Feminine Cycle Tea Blends
The Many Moons Tea Blend is Caffeine-Free and Vitamin-Infused
The natural health products industry can capitalize on the growing trend of tea blends designed to help women manage their menstrual cycles by developing products that incorporate…
CategoryLifestyle
Reproductive Support Drink Mixes
Premama's Fertility Support for Her Aims to Improve Egg Quality
The health and wellness industry could benefit from producing products that cater to personalized reproductive health needs, particularly for women.
CategoryLifestyle
Reproductive-Supporting Teas
Women's Moon Tea Supports Hormonal and Uterine Health
Innovative tea companies can explore the market for reproductive-supporting teas and create unique blends that cater to women's health needs.
