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Algorithmic Perfumery

Brands are using artificial intelligence to create impactful fragrances

Trend - Fragrance brands are turning to artificial intelligence and machine learning to create impactful and hyper-customized products that appeal to unique consumer preferences. While some companies are using this technology in order to invite consumers into the product development experience, others are referencing data-driven studies to better target select demographics.

Insight - Uniqueness is an important trait for contemporary consumers and for many, it is a strong factor in purchasing decisions. As offerings on the market diversify, individuals look for products that perfectly match their preferences, personality, and needs. Aware of the benefits that technological innovation brings to production and customization, individuals emphasize the need for increasingly personalized products within different industries. In finding such offerings, consumers feel special and assured that what they are buying is right for them.
Workshop Question - How can your company utilize artificial intelligence in the product development cycle?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
45,463 Total Clicks
Date Range:
May 19 — Jun 20
Trending:
This Month and Warm

Featured Examples

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