'Carto' is the name of an innovative AI fragrances creation system from Givaudan Fragrances that gives perfumers an intuitive and interactive way to create new scents. The AI-powered tool lets creators make the most of consumer insights and data, as well as Givaudan Fragrances' 'Odour Value Map' to create high-performing scents.
When working with scent, the system allows for a multi-sensory creation process thanks to Carto's visual touchscreen, which sets itself apart from traditional spreadsheets and other ways scents are represented. The innovative AI perfume system includes a robotic component for instant sampling, which allows for on-the-spot prototyping and sampling in a way that's more convenient than ever before.
Carto is part of Givaudan Fragrances' Computer Aided Creation program and its digital innovation strategy.