'Carto' is the name of an innovative AI fragrances creation system from Givaudan Fragrances that gives perfumers an intuitive and interactive way to create new scents. The AI-powered tool lets creators make the most of consumer insights and data, as well as Givaudan Fragrances' 'Odour Value Map' to create high-performing scents.
When working with scent, the system allows for a multi-sensory creation process thanks to Carto's visual touchscreen, which sets itself apart from traditional spreadsheets and other ways scents are represented. The innovative AI perfume system includes a robotic component for instant sampling, which allows for on-the-spot prototyping and sampling in a way that's more convenient than ever before.
Carto is part of Givaudan Fragrances' Computer Aided Creation program and its digital innovation strategy.
What's Driving This Trend
- AI Fragrance Creation
- Leveraging AI and consumer insights to create customized fragrances.
- Multi-sensory Perfume Creation
- Using visual touchscreens for a more intuitive and interactive scent creation process.
- Instant Sampling and Prototyping
- Utilizing robotic components for on-the-spot prototyping and convenient sampling.
Who This Affects Most
- Fragrance and Perfume Industry
- Opportunities for AI-powered fragrance creation systems and multi-sensory creation processes in the fragrance industry.
- Consumer Insights and Data Analysis
- Incorporating AI and consumer data to inform product development and create personalized fragrances.
- Digital Innovation in Fragrance
- Exploring digital tools and strategies to drive innovation and enhance fragrance creation processes.
