Givaudan Fragrances' Carto Leverages Consumer Insights & Data
Laura McQuarrie — June 4, 2019 — Tech
References: givaudan & premiumbeautynews
'Carto' is the name of an innovative AI fragrances creation system from Givaudan Fragrances that gives perfumers an intuitive and interactive way to create new scents. The AI-powered tool lets creators make the most of consumer insights and data, as well as Givaudan Fragrances' 'Odour Value Map' to create high-performing scents.
When working with scent, the system allows for a multi-sensory creation process thanks to Carto's visual touchscreen, which sets itself apart from traditional spreadsheets and other ways scents are represented. The innovative AI perfume system includes a robotic component for instant sampling, which allows for on-the-spot prototyping and sampling in a way that's more convenient than ever before.
Carto is part of Givaudan Fragrances' Computer Aided Creation program and its digital innovation strategy.
When working with scent, the system allows for a multi-sensory creation process thanks to Carto's visual touchscreen, which sets itself apart from traditional spreadsheets and other ways scents are represented. The innovative AI perfume system includes a robotic component for instant sampling, which allows for on-the-spot prototyping and sampling in a way that's more convenient than ever before.
Carto is part of Givaudan Fragrances' Computer Aided Creation program and its digital innovation strategy.
Trend Themes
-
AI Fragrance Creation — Leveraging AI and consumer insights to create customized fragrances.
-
Multi-sensory Perfume Creation — Using visual touchscreens for a more intuitive and interactive scent creation process.
-
Instant Sampling and Prototyping — Utilizing robotic components for on-the-spot prototyping and convenient sampling.
Industry Implications
-
Fragrance and Perfume Industry — Opportunities for AI-powered fragrance creation systems and multi-sensory creation processes in the fragrance industry.
-
Consumer Insights and Data Analysis — Incorporating AI and consumer data to inform product development and create personalized fragrances.
-
Digital Innovation in Fragrance — Exploring digital tools and strategies to drive innovation and enhance fragrance creation processes.
3.9
Score
Popularity
Activity
Freshness
