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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,684 more

Office Ambiance

Brands are launching curated playlists mimicking office noises for WFH employees

Trend - As consumers are forced to work-from-home amid the COVID-19 pandemic, brands are launching curated playlists that recreate common office sounds. These playlists include the sound of keyboards typing, bubbling coffee machines, and office printers to help consumers stay focused and productive.

Insight - The COVID-19 pandemic has prompted a deviation from routine for many consumers, and with shelter-in-place regulations forcing society inside, many are struggling to create a new routine that mimics aspects of pre-pandemic life. Since humans are social animals, some are finding the isolation and subsequent absence of familiar noises impacting their state of mind, and the addition of new background noises—the sound of children, roommates, and partners—distracting. As a result, they are turning to brands to provide familiar ambiances to recreate their previous environments.
Workshop Question - How is your brand supporting its employees/customers as they face a global crisis?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 18 Examples:
27,219 Total Clicks
Date Range:
Apr 20 — Jun 20
Trending:
This Month and Mild
Consumer Insight Topics:

Featured Examples

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