Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Office
Ambiance
Brands are launching curated playlists mimicking office noises for WFH employees.
3.2
Trend score
Trend
What is the Office Ambiance trend?
Office Ambiance: As consumers are forced to work-from-home amid the COVID-19 pandemic, brands are launching curated playlists that recreate common office sounds. These playlists include the sound of keyboards typing, bubbling coffee machines, and office printers to help consumers stay focused and productive.
Insight
The consumer insight behind the Office Ambiance trend
The COVID-19 pandemic has prompted a deviation from routine for many consumers, and with shelter-in-place regulations forcing society inside, many are struggling to create a new routine that mimics aspects of pre-pandemic life. Since humans are social animals, some are finding the isolation and subsequent absence of familiar noises impacting their state of mind, and the addition of new background noises—the sound of children, roommates, and partners—distracting. As a result, they are turning to brands to provide familiar ambiances to recreate their previous environments.
Trend themes
Themes within the Office Ambiance trend
Three behaviours holding the trend together01
Recreated Office Sounds Playlists
Curated playlists with office sounds are helping people recreate the familiar work ambiance in their homes.
02
Interactive Office Sound Generators
Interactive office sound generators tailored to individual preferences allow people to replicate background noise from a typical office environment while working remotely.
03
Office Sound Recreating Apps
Apps that reproduce typical office sounds help remote workers to create a sense of routine and normalcy at the comfort of their own homes.
Industry implications
What the Office Ambiance trend means for industry
Where the trend changes the playbookFor
Wellness Industry
The wellness industry can utilize this trend by incorporating office sound recreating techniques to help people feel calm and focused while working remotely.
For
Music Industry
The music industry can work towards creating more playlists that people can use as background noise while working remotely.
For
App Development Industry
The App development industry can create more interactive apps that can replicate the preferred ambiance and help remote workers concentrate better while at home.
Workshop question
How is your brand supporting its employees/customers as they face a global crisis?
Trend signals
Trend signals for Office Ambiance
Trend score 3.2 out of 10, from popularity 47%, activity 41%, freshness 9%.
Popularity47%
Activity41%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Office Ambiance trend
4 featured examples from Apr 15 to Jun 17, 2020CategoryUnique
Recreated Office Sounds Playlists
The Sound of Colleagues Recreates the Office Ambiance
Collaboration between music streaming services and companies to create playlists that cater to specific workplace sounds can offer innovative experiences to employees.
CategoryLifestyle
Office Sound Generators
I Miss the Office Helps Remote Workers Tap Into Familiar Background Noise
Innovating office sound generators using advanced technology.
CategoryLifestyle
Background Sound Generators
MyNoise Offers 'The Calm Office' Playlist to Recreate Office Sounds
The success of MyNoise and similar apps indicates a growing market for mobile app development companies to create and improve upon ambient sound apps with advanced features.
CategoryTech
Office Sound Recreating Apps
Office Sounds Recreates Nosies from the Average Office
Opportunities for developers to create sound apps that can mimic various office environments for remote employees.
