Category
Tech
Delegated Interfaces
Trend cluster
Category
Biometric
Health
Companies are utilizing biometric technology to safely monitor health screenings.
4.3
Trend score
Trend
What is the Biometric Health trend?
Biometric Health: As COVID-19 forces the world to respond with safety precautions, some brands are leveraging biometric technology as a touchless health procedure. Public and work places are scanning anyone who enters the premise using a solution that tracks temperature at a safe distance to limit contact.
Insight
The consumer insight behind the Biometric Health trend
As COVID-19 restrictions slowly lift, consumers are transitioning back to their routines before the pandemic. This includes shopping, traveling, or working in a shared space. As these routines gradually return, consumers are still concerned about possible health risks. They look for solutions that reassure them that public spaces are safe so they can go about their routines with less anxiety.
Trend themes
Themes within the Biometric Health trend
Three behaviours holding the trend together01
Biometric Health Screening
Brands are leveraging biometric technology as a touchless health procedure to reassure consumers about possible health risks.
02
Data-Driven Biometric Health Apps
Using wearable data analytics, biometrics, and advanced genomics, apps can now provide hyper-personalized health optimization plans.
03
Health-Focused Identification Platforms
The healthcare sector is seeing a surge in biometric identification platforms that utilize AI, facial recognition, and other tools for secure and private onboarding of patients and managing digital health records.
Industry implications
What the Biometric Health trend means for industry
Where the trend changes the playbookFor
Healthcare
The healthcare industry can adopt biometric screening platforms to ensure patients' safety and security.
For
Technology
The technology industry can design contact-free solutions that use biometric technology to help stop the spread of viruses like COVID-19.
For
Fitness and Wellness
Fitness and wellness professionals can utilize data-driven biometric health apps to construct holistic health regimens for their clients.
Workshop question
What can your brand do to provide an added level of safety for consumers post-COVID restrictions?
Trend signals
Trend signals for Biometric Health
Trend score 4.3 out of 10, from popularity 66%, activity 52%, freshness 11%.
Popularity66%
Activity52%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Biometric Health trend
7 featured examples from May 7, 2020 to Mar 29, 2022CategoryTech
Infrared Employee Health Scanners
The Conceptual 'VERO' Scanner Tracks Wellness to Ensure Safety
The healthcare industry can implement this technology for patients to be screened safely for symptoms during in-person visits, reducing the risk of contagion in healthcare setting…
CategoryTech
Touchless Time Clocks
Ascentis' Time Clocks Integrate Voice Commands & Temperature Sensors
The touchless time clock technology can disrupt the HR and workforce management industry by improving efficiency and promoting employee safety.
CategoryLifestyle
Biometric-Based Nutrition Apps
PNOE Launches Digital Platform For Health and Fitness Professionals
PNOE's platform offers a unique value proposition for the health and wellness industry by providing science-based, hyper-personalized regimens.
CategoryLifestyle
Data-Driven Biometric Health Apps
'CrossFit Precision Care' Offers Users Personalized Primary Care
The healthcare industry can benefit from the use of wearable health tracking devices and data analytics to improve patient care and outcomes.
CategoryLifestyle
Health-Focused Identification Platforms
Veriff's New Platform Utilizes AI & Facial Recognition
The healthcare industry can benefit from Veriff's secure identification platform for onboarding and processing health data.
CategoryLifestyle
Biometric Virus Screening Apps
Health Pass by CLEAR Offers Technology Linked to One's Identity
Hotels and restaurants can use biometric health screening technology to ensure the safety of their guests and employees.
CategoryLifestyle
Biometric Fever Screening Technology
Dermalog Implements Fever Screenings at a Shopping Mall
The biometrics industry can capitalize on the opportunity to develop and implement innovative technologies for fever screening and health protection.
