Companies are utilizing biometric technology to safely monitor health screenings
Trend - As COVID-19 forces the world to respond with safety precautions, some brands are leveraging biometric technology as a touchless health procedure. Public and work places are scanning anyone who enters the premise using a solution that tracks temperature at a safe distance to limit contact.
Insight - As COVID-19 restrictions slowly lift, consumers are transitioning back to their routines before the pandemic. This includes shopping, traveling, or working in a shared space. As these routines gradually return, consumers are still concerned about possible health risks. They look for solutions that reassure them that public spaces are safe so they can go about their routines with less anxiety.
Insight - As COVID-19 restrictions slowly lift, consumers are transitioning back to their routines before the pandemic. This includes shopping, traveling, or working in a shared space. As these routines gradually return, consumers are still concerned about possible health risks. They look for solutions that reassure them that public spaces are safe so they can go about their routines with less anxiety.
Workshop Question - What can your brand do to provide an added level of safety for consumers post-COVID restrictions?
Trend Themes
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Biometric Health Screening — Brands are leveraging biometric technology as a touchless health procedure to reassure consumers about possible health risks.
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Data-driven Biometric Health Apps — Using wearable data analytics, biometrics, and advanced genomics, apps can now provide hyper-personalized health optimization plans.
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Health-focused Identification Platforms — The healthcare sector is seeing a surge in biometric identification platforms that utilize AI, facial recognition, and other tools for secure and private onboarding of patients and managing digital health records.
Industry Implications
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Healthcare — The healthcare industry can adopt biometric screening platforms to ensure patients' safety and security.
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Technology — The technology industry can design contact-free solutions that use biometric technology to help stop the spread of viruses like COVID-19.
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Fitness and Wellness — Fitness and wellness professionals can utilize data-driven biometric health apps to construct holistic health regimens for their clients.
