Category
Tech
Delegated Interfaces
Trend cluster
Category
AI Noise
Control
Brands are leveraging AI technology for more efficient audio communication.
4.3
Trend score
Trend
What is the AI Noise Control trend?
AI Noise Control: As more people continue to work from home, tech companies are helping with work and school efficiency by eliminating audio distractions using artificial intelligence. They are leveraging AI technology to control background noise during classes or meetings for more efficient communication and concentration.
Insight
The consumer insight behind the AI Noise Control trend
Due to COVID-19, consumers are staying home to practice social distancing. In the past year they've experienced a shift in work dynamics as they've transitioned to a work-from-home environment. As they transform their domestic space to accommodate this, they're still met with distractions and a changing of work-life dynamics. As a result, consumers seek out products and solutions that make the process of maintaining this new life easier.
Trend themes
Themes within the AI Noise Control trend
Three behaviours holding the trend together01
AI Noise Control
Tech companies are leveraging AI technology to control background noise during classes or meetings for more efficient communication and concentration
02
Noise-Canceling Devices
Devices that harness AI noise-cancelling technology such as earbuds, headsets, and call platforms are becoming more popular as more people work from home.
03
Google Meet AI Noise Cancellation
Google Meet's AI-powered noise cancellation feature filters out background noise like a dog barking or keystrokes while on virtual meetings.
Industry implications
What the AI Noise Control trend means for industry
Where the trend changes the playbookFor
Technology
Technology companies are harnessing AI technology to create noise-cancelling devices for more efficient communication while working from home.
For
Communication
Virtual communication platforms like Google Meet and call platforms like Krisp are investing in AI noise filtering technology to remove background noise during calls.
For
Audio Devices
Popular audio device manufacturers like ReduxBuds and Logitech are developing earbuds and headsets that feature AI-powered noise-cancellation technology.
Workshop question
How can your brand leverage AI technology for more streamlined experiences for consumers?
Trend signals
Trend signals for AI Noise Control
Trend score 4.3 out of 10, from popularity 66%, activity 55%, freshness 9%.
Popularity66%
Activity55%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the AI Noise Control trend
4 featured examples from Apr 8 to Jun 10, 2020CategoryTech
AI-Powered Wireless Earbuds
The 'ReduxBuds' Offer Active Noise Cancellation and More
The consumer electronics industry can leverage the AI-powered headphones trend to create innovative products that enhance the audio experience and meet the growing demand for adva…
CategoryTech
Noise-Cancelling Conference Headsets
The Logitech Zone Wired Headset is Microsoft Teams-Certified
Consumer electronics companies can tap into the rising demand for remote work accessories and develop advanced noise-cancelling conference headsets.
CategoryTech
AI-Powered Noise Cancellation
Google Meet Now Uses Artificial Intelligence to Quiet Ambient Noise
This industry can continue to innovate by improving the audio quality of their platforms, utilizing AI to deliver advanced noise cancellation features and technologies.
CategoryTech
Noise-Canceling Call Platforms
'Krisp' Uses AI to Remove Unwanted Noise from Calls
Disruptive innovation opportunities in developing noise-canceling features and tools for communication platforms and devices.
