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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,684 more

Virus-Safe Gyms

Gyms are taking new measures to keep members safe amid COVID-19

Trend - Gyms are preparing to reopen in the midst of COVID-19 and are implementing new strategies to ensure employees and staff remain safe. Initiatives include vigorous cleaning procedures, lowered capacity, individually packaged equipment, and plexiglass shields between gym-goers.

Insight - Amid COVID-19, consumers are anxious to get back to their normal activities but expect these activities to look different and prioritize safety. Even after the virus has been contained, many consumers will have a lingering fear of a second wave and only want to visit businesses that prioritize their safety. Thus, products and services that maintain distance and hygiene are currently crucial.
Workshop Question - How can your brand reimagine the consumer journey to prioritize safety?
4 Featured, 20 Examples:
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Date Range:
Jun 20 — Jun 20
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