Gyms are taking new measures to keep members safe amid COVID-19
Trend - Gyms are preparing to reopen in the midst of COVID-19 and are implementing new strategies to ensure employees and staff remain safe. Initiatives include vigorous cleaning procedures, lowered capacity, individually packaged equipment, and plexiglass shields between gym-goers.
Insight - Amid COVID-19, consumers are anxious to get back to their normal activities but expect these activities to look different and prioritize safety. Even after the virus has been contained, many consumers will have a lingering fear of a second wave and only want to visit businesses that prioritize their safety. Thus, products and services that maintain distance and hygiene are currently crucial.
Insight - Amid COVID-19, consumers are anxious to get back to their normal activities but expect these activities to look different and prioritize safety. Even after the virus has been contained, many consumers will have a lingering fear of a second wave and only want to visit businesses that prioritize their safety. Thus, products and services that maintain distance and hygiene are currently crucial.
Workshop Question - How can your brand reimagine the consumer journey to prioritize safety?
Trend Themes
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Hygiene-focused Operations — Businesses are implementing strategies that prioritize hygiene, social distancing and cleaning procedures to ensure the safety and health of employees and customers.
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Antimicrobial Technology — Products with antimicrobial technology are being developed to inhibit the growth of bacteria and viruses, allowing for safer usage of equipment and facilities.
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Reduced Capacity — Reduced capacity is becoming a popular trend in the fitness industry, as it allows for social distancing measures to be maintained while servicing customers.
Industry Implications
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Fitness & Wellness — Fitness and wellness industries are rapidly adapting to new trends, focusing on hygiene, equipment, and safety to keep customers comfortable while working out.
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Consumer Goods — Consumer goods and products are being developed and designed with advanced features and materials to prioritize hygiene and safety measures for consumers.
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Hospitality & Tourism — The hospitality and tourism industry is developing new standards and protocols for safe travel and leisure, making hygiene and safety top priorities for guests.
