Category
Lifestyle
Assisted Choices
Trend cluster
Category
Virus-Safe
Gyms
Gyms are taking new measures to keep members safe amid COVID-19.
5.6
Trend score
Trend
What is the Virus-Safe Gyms trend?
Virus-Safe Gyms: Gyms are preparing to reopen in the midst of COVID-19 and are implementing new strategies to ensure employees and staff remain safe. Initiatives include vigorous cleaning procedures, lowered capacity, individually packaged equipment, and plexiglass shields between gym-goers.
Insight
The consumer insight behind the Virus-Safe Gyms trend
Amid COVID-19, consumers are anxious to get back to their normal activities but expect these activities to look different and prioritize safety. Even after the virus has been contained, many consumers will have a lingering fear of a second wave and only want to visit businesses that prioritize their safety. Thus, products and services that maintain distance and hygiene are currently crucial.
Trend themes
Themes within the Virus-Safe Gyms trend
Three behaviours holding the trend together01
Hygiene-focused operations
Businesses are implementing strategies that prioritize hygiene, social distancing and cleaning procedures to ensure the safety and health of employees and customers.
02
Antimicrobial technology
Products with antimicrobial technology are being developed to inhibit the growth of bacteria and viruses, allowing for safer usage of equipment and facilities.
03
Reduced capacity
Reduced capacity is becoming a popular trend in the fitness industry, as it allows for social distancing measures to be maintained while servicing customers.
Industry implications
What the Virus-Safe Gyms trend means for industry
Where the trend changes the playbookFor
Fitness & Wellness
Fitness and wellness industries are rapidly adapting to new trends, focusing on hygiene, equipment, and safety to keep customers comfortable while working out.
For
Consumer Goods
Consumer goods and products are being developed and designed with advanced features and materials to prioritize hygiene and safety measures for consumers.
For
Hospitality & Tourism
The hospitality and tourism industry is developing new standards and protocols for safe travel and leisure, making hygiene and safety top priorities for guests.
Workshop question
How can your brand reimagine the consumer journey to prioritize safety?
Trend signals
Trend signals for Virus-Safe Gyms
Trend score 5.6 out of 10, from popularity 78%, activity 82%, freshness 9%.
Popularity78%
Activity82%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virus-Safe Gyms trend
4 featured examples from Jun 1 to Jun 11, 2020CategoryBusiness
Virus-Safe Fitness Centers
Oxygen Yoga and Fitness Reopens Implementing Protective Shields
Gyms and workout studios must adapt new building layouts, equipment, and cleaning practices to meet the demand for virus-free spaces.
CategoryLifestyle
Antimicrobial Fitness Accessories
Lutava's FITSHIELD Fabric Technology Targets Bacteria & Viruses
The fitness equipment industry can explore incorporating antimicrobial technologies into their products to provide customers with enhanced hygiene and peace of mind.
CategoryLifestyle
Safety-Focused Gym Reopenings
Movati Athletic Announces Substantial Investments to Reopen Safely
Opportunity for manufacturers to develop and produce gym equipment with built-in sanitization features and easy-to-clean surfaces.
CategoryBusiness
Post-Pandemic Gym Reopenings
Brickhouse Gym is Preparing to Launch With New Regulations
COVID-19 has both interrupted and revolutionized the fitness industry in ways that will continue to be felt for years to come.
