Lutava's FITSHIELD Fabric Technology Targets Bacteria & Viruses
Laura McQuarrie — June 1, 2020 — Lifestyle
References: lutava & prnewswire
Gym-goers are excited for their favorite exercise spots to reopen but operations look different post-pandemic, as fitness centers are being hyper-vigilant with creating distance between people and making sure shared equipment and fitness accessories are sanitized. Lutava is introducing a timely solution with a first-of-its-kind product line with exclusive FITSHIELD technology.
The high-performance line of fitness accessories consists of three basics: the DRIVE car seat slipcover, the SPIN bike seat cover and the GRIP bike handlebar cover. With patented antimicrobial fabric, these accessories are effective for inhibiting and killing 99% of bacteria and viruses.
As Casey Chavez, founder and CEO of Lutava, says: "The way we think about germs, bacteria and the spread of viruses in a communal space has evolved since the current pandemic, and as fitness enthusiasts begin to resume regular activity, they are going to seek ways to be protected."
Image Credit: Lutava
The high-performance line of fitness accessories consists of three basics: the DRIVE car seat slipcover, the SPIN bike seat cover and the GRIP bike handlebar cover. With patented antimicrobial fabric, these accessories are effective for inhibiting and killing 99% of bacteria and viruses.
As Casey Chavez, founder and CEO of Lutava, says: "The way we think about germs, bacteria and the spread of viruses in a communal space has evolved since the current pandemic, and as fitness enthusiasts begin to resume regular activity, they are going to seek ways to be protected."
Image Credit: Lutava
Trend Themes
1. Antimicrobial Fitness Accessories - Lutava's FITSHIELD fabric technology provides fitness accessories that inhibit and kill bacteria and viruses, addressing the increased concern for hygiene in fitness centers.
2. Hyper-vigilance in Fitness Centers - Fitness centers are implementing strict cleaning and sanitization protocols, creating opportunities for innovative hygiene solutions and services.
3. Evolving Germ Awareness - The current pandemic has heightened awareness about germs, leading to a demand for products and services that offer protection against bacteria and viruses.
Industry Implications
1. Fitness Equipment and Accessories - The fitness equipment industry can explore incorporating antimicrobial technologies into their products to provide customers with enhanced hygiene and peace of mind.
2. Textile and Fabric Manufacturing - Manufacturers specializing in textiles and fabrics can capitalize on the increased demand for antimicrobial materials in various industries, including fitness.
3. Hygiene Solutions and Services - The hygiene industry can develop specialized products and services tailored for fitness centers and individuals seeking enhanced protection against bacteria and viruses.
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