The summer season has everyone enjoying the sunny outdoor weather and partaking in activities for exercise, which spotlights the July 2020 sports trends. Due to COVID-19 earlier this year, many found ways to stay active indoors, but as the world slowly transitions back to normal, consumers are adopting a new normal to stay safe without disrupting their routines.
Under Armour's UA SPORTSMASK incorporates an Iso-Chill technology that enhances breathing with better air control while wicking moisture and sweat. This allows consumers to partake in activities and sports with an added layer of health safety. Another concept this month is by Ramp Shot, an outdoor game that helps develop motor skills. It can host three to four players and is portable to be enjoyed in any outdoor environment.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
