2before's legal and natural sports performance enhancer takes the form of a blackcurrant powder that's on the cutting edge of sports nutrition. The water-soluble berry juice powder is easily consumed in the form of a shot pre-activity and it has been shown to help the body prepare and adapt for both performance and recovery.
Notably, 2before is touting its product as an effective legal sports performance enhancer ahead of the next Olympics, noting that "this discovery could be crucially important to elite athletes, considering the average difference between gold and silver at the Rio Olympics was 0.54%." The International Olympic Committee has only identified a handful of legal supplements with performance-enhancing benefits, only some of which are naturally occurring.
Image Credit: 2before Performance Nutrition
What's Driving This Trend
- Natural Sports Performance Enhancers
- The trend towards natural sports performance enhancers presents opportunities for companies to develop innovative and legal products that can help athletes improve their performance and recovery.
- Water-soluble Powders
- The trend towards water-soluble powders presents opportunities for companies to create convenient and easily-consumable versions of their products.
- Legal Supplements with Performance-enhancing Benefits
- The trend towards legal supplements with performance-enhancing benefits presents opportunities for companies to create innovative products that can help athletes improve their performance and recovery within the constraints of regulatory guidelines.
Who This Affects Most
- Sports Nutrition
- The sports nutrition industry can capitalize on the trend towards natural sports performance enhancers by developing and marketing innovative and legal products that can help athletes improve their performance and recovery.
- Beverage
- The beverage industry can capitalize on the trend towards water-soluble powders by developing and marketing drinks that utilize these powders to create convenient and easily-consumable versions of their products.
- Supplements
- The supplements industry can capitalize on the trend towards legal supplements with performance-enhancing benefits by developing and marketing innovative products that can help athletes improve their performance and recovery while following regulatory guidelines.
