Leading personal training app Trainerize and wearable device company Withings enter a collaboration in order to reimagine and elevate the fitness experience for consumers. Through their partnership, the two brands seek to integrate health analytics more seamlessly into one's everyday activity, ultimately driving up performance rates.
Last year, Trainerize released its "first wave of habit and lifestyle coaching features" and thanks to Withings, the app platform will be able to take the fitness experience to the next level. The higher state of integration and availability of data will allow sports-oriented businesses and coaches to deliver a "360° approach to client health and wellness." Thanks to the partnership, trainers on the Trainerize app can see up-to-date activity, health, and progress data for their clients, which helps them to expertly tailor their recommendations and provide the highest degree of personalized fitness experiences to their clients.