Post-Pandemic Gym Reopenings

Brickhouse Gym is Preparing to Launch With New Regulations

Brickhouse Gym, a Saskatchewan-based fitness center, recently re-opened during the province's June re-opening phase. While the gym previously used to run 24 hours, the brand has reduced its hours to 7 a.m. to 10 p.m to accommodate new cleaning schedules. The gyms will also operate at a 50% capacity to ensure social distancing measures can still be maintained.

Guests must pre-register for an hour and a 15-minute time slot to work out and employees will spend 15 minutes sanitizing high-touch areas such as door handles and cardio equipment. Both the change and shower rooms will remain closed. In addition, Brickhouse Gym will provide members with hand sanitizer upon arrival and will be asked a series of health questions as well as queries about their exposure to the virus.

Image Credit: Brickhouse Gym

Safe and Sanitary Surfaces
The gym industry will need to embrace technology and innovative materials to create surfaces that are both safe and sanitary for customers.
Virtual Coaching and Support
Virtual coaching and support systems will become increasingly important as gym-goers seek remote workout guidance and motivation.
Hybrid Fitness Experiences
Gyms will increasingly offer hybrid fitness experiences that blend physical gym equipment with virtual reality and other emerging technologies.

Industries Being Reshaped

Fitness
COVID-19 has both interrupted and revolutionized the fitness industry in ways that will continue to be felt for years to come.
Healthcare
The pandemic has highlighted the importance of preventative health measures and is likely to drive an increased focus on fitness in healthcare settings.
Technology
Innovative technologies will play an increasingly important role in the post-pandemic fitness landscape, from new gym equipment to virtual coaching and support systems.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 30%
Freshness 9%