Category
Business
Assisted Conversion
Trend cluster
Category
Contactless
Shopping
Brands are enabling consumers to safely try out products amid COVID-19.
5.3
Trend score
Trend
What is the Contactless Shopping trend?
Contactless Shopping: Brands in different industries—especially those in fashion and food & beverage—are adapting the shopping experience to meet the health and safety concerns of consumers. As a result, more brands are introducing contactless methods of sampling products or trying on clothes.
Insight
The consumer insight behind the Contactless Shopping trend
The COVID-19 pandemic has made consumers extremely aware of what they come in contact with. Due to safety concerns pertaining to sanitation, many are reluctant or unable to re-engage in activities, which were previously enjoyed in a carefree manner. Amid these enforced and psychological restrictions, consumers are looking to replicate the recreational experiences they once engaged in, while prioritizing safety.
Trend themes
Themes within the Contactless Shopping trend
Three behaviours holding the trend together01
Contactless Sampling
Brands are introducing contactless methods of sampling products or trying on clothes to meet the health and safety concerns of consumers.
02
Virtual Experiences
Events and experiences are transitioning to an online format to bring people together from the comfort of their homes, creating new opportunities for brands.
03
Artificial Intelligence in Retail
The integration of AI technology into shopping experiences is helping to provide personalized and contactless services, even in-store.
Industry implications
What the Contactless Shopping trend means for industry
Where the trend changes the playbookFor
Retail
Retailers are adapting to the new normal of contactless shopping by providing virtual, AI-powered and at-home try-on services to provide a safe and convenient shopping experience.
For
Food & Beverage
The restaurant industry is embracing contactless dining and payment options to ensure the safety of customers and staff.
For
Technology
Digital kiosks, AI-powered fitting technology, and virtual experiences are changing the way consumers interact with brands and providing new opportunities for tech companies.
Workshop question
How can your brand pivot to accommodate consumer safety concerns amid a crisis?
Trend signals
Trend signals for Contactless Shopping
Trend score 5.3 out of 10, from popularity 81%, activity 68%, freshness 9%.
Popularity81%
Activity68%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Contactless Shopping trend
6 featured examples from Mar 20 to Jul 16, 2020CategoryLifestyle
Virtual Whiskey Events
The Virtual Whiskey Show Supports At-Home Sampling
Event planning companies can explore incorporating virtual components into their offerings.
CategoryBusiness
Contactless Sampling Kiosks
Vengo's Digital Kiosks Promote Discovery, Wellness and Safety
The retail industry will benefit from contactless sampling solutions as it allows for safer product discovery and data collection.
CategoryBusiness
AI-Powered Digital Fittings
Contactless Fit Supports Clothing Stores Reopening Post-COVID
Retailers can use contactless fitting technology to monitor customer preferences, optimize inventory, and increase sales by using trending data
CategoryLifestyle
Contactless Dining Kits
Presto's Kit Equips Restaurants with an End-to-End Contactless Experience
Restaurants can embrace contactless dining to adapt to the changing demand of safety-conscious customers.
CategoryMarketing
Virtual Contact Lens Try-Ons
Perfect Corp.'s Try-On Leverages Augmented Reality, Taobao & WeChat
Disruptive innovation opportunity: Integrate AR virtual try-on experiences for clothing, accessories, and footwear to enable customers to visualize products before making a purcha…
CategoryBusiness
At-Home Try-On Services
Zoot Taxi Simplifies the Process of Trying on Clothes at Home
The online retail industry can explore and implement at-home try-on services to enhance the shopping experience.
