Brands are enabling consumers to safely try out products amid COVID-19
Trend - Brands in different industries—especially those in fashion and food & beverage—are adapting the shopping experience to meet the health and safety concerns of consumers. As a result, more brands are introducing contactless methods of sampling products or trying on clothes.
Insight - The COVID-19 pandemic has made consumers extremely aware of what they come in contact with. Due to safety concerns pertaining to sanitation, many are reluctant or unable to re-engage in activities, which were previously enjoyed in a carefree manner. Amid these enforced and psychological restrictions, consumers are looking to replicate the recreational experiences they once engaged in, while prioritizing safety.
Insight - The COVID-19 pandemic has made consumers extremely aware of what they come in contact with. Due to safety concerns pertaining to sanitation, many are reluctant or unable to re-engage in activities, which were previously enjoyed in a carefree manner. Amid these enforced and psychological restrictions, consumers are looking to replicate the recreational experiences they once engaged in, while prioritizing safety.
Workshop Question - How can your brand pivot to accommodate consumer safety concerns amid a crisis?
Trend Themes
1. Contactless Sampling - Brands are introducing contactless methods of sampling products or trying on clothes to meet the health and safety concerns of consumers.
2. Virtual Experiences - Events and experiences are transitioning to an online format to bring people together from the comfort of their homes, creating new opportunities for brands.
3. Artificial Intelligence in Retail - The integration of AI technology into shopping experiences is helping to provide personalized and contactless services, even in-store.
Industry Implications
1. Retail - Retailers are adapting to the new normal of contactless shopping by providing virtual, AI-powered and at-home try-on services to provide a safe and convenient shopping experience.
2. Food & Beverage - The restaurant industry is embracing contactless dining and payment options to ensure the safety of customers and staff.
3. Technology - Digital kiosks, AI-powered fitting technology, and virtual experiences are changing the way consumers interact with brands and providing new opportunities for tech companies.
