Digital kiosk technology leader Vengo is introducing what it calls "the first end-to-end contactless sampling solution for a post-COVID-19 world" in the form of a contactless sampling station. To address the fact that people are looking to carry on with life and discovering products in a way that keeps them feeling safe, Vengo is introducing a new way to safely get samples in the hands of consumers.
The contactless sampling solution connects kiosks with mobile phones, so that a Vengo machine number can be entered into a phone to launch an interactive brand experience and collect a sample straight from the machine. By working with consumers who have opted into the experience, brands and retailers also have the advantage of working with unique consumer preferences.
Image Credit: Vengo
Why This Trend Is Growing
- Contactless Sampling
- Contactless sampling solutions will continue to disrupt the retail industry as consumers demand safer ways to discover products.
- Mobile Integration
- The integration of mobile phones with digital kiosks will become a standard for interactive brand experiences and consumer data collection.
- Personalized Marketing
- The use of unique consumer preferences collected through contactless sampling solutions will allow for more personalized marketing strategies.
Industries Being Reshaped
- Retail
- The retail industry will benefit from contactless sampling solutions as it allows for safer product discovery and data collection.
- Marketing
- The marketing industry will see disruption as personalized marketing strategies become more prevalent through the use of unique consumer preferences collected through contactless sampling solutions.
- Technology
- The technology industry will have opportunities to innovate and improve the end-to-end contactless sampling solution for a post-COVID-19 world.
