Telehealth solutions have become essential during the COVID-19 pandemic and are being rapidly expanded by companies, which is seeing new initiatives like the Kroger Health telenutrition service come about. The service is being launched by the healthcare division of the grocery store chain free of charge for customers as part of its Food as Medicine platform. This is targeted at the large number of consumers who are spending more time making their own meals from home as they spend more time indoors.
Senior Director of Kroger Health Jim Kirby spoke on the Kroger Health telenutrition service saying, "The COVID-19 pandemic has changed shopping, cooking and eating routines for households across America. Many families and individuals are for the first time exclusively relying on cooking for meals, some with limited budgets and nutrition knowledge. Through Kroger Health's telenutrition service, our dietitians are providing free personalized nutrition advice to help our customers shop for and prepare delicious and affordable nutritious meals."