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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,643 more

Protest Security

Activists use tools that help protect their identities while protesting

Trend - Activism has long been dangerous for those who are protesting injustice, and with the uptick of racial justice protests around the world, many are turning to technology to help protect their identities. Apps and masks that keep individuals from being identified allow them to protect their identities in the event that they face dangers as a result of being vocal about social issues.

Insight - In the modern age, protesting is increasingly dangerous to individuals as advanced surveillance technology makes it easier to track people who are vocal about societal injustices. People are concerned about how being an activist can impact their livelihoods, freedoms and even lives, and are creating solutions to these issues that include the protection of their identity, and the identity of others.
Workshop Question - How could your brand better prioritize issues related to safety and inclusion?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
8,348 Total Clicks
Date Range:
Jun 20 — Jun 20
Trending:
Just New and Mild
Consumer Insight Topics:

Featured Examples

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