Category
Tech
Delegated Interfaces
Trend cluster
Category
Protest
Security
Activists use tools that help protect their identities while protesting.
3.7
Trend score
Trend
What is the Protest Security trend?
Protest Security: Activism has long been dangerous for those who are protesting injustice, and with the uptick of racial justice protests around the world, many are turning to technology to help protect their identities. Apps and masks that keep individuals from being identified allow them to protect their identities in the event that they face dangers as a result of being vocal about social issues.
Insight
The consumer insight behind the Protest Security trend
In the modern age, protesting is increasingly dangerous to individuals as advanced surveillance technology makes it easier to track people who are vocal about societal injustices. People are concerned about how being an activist can impact their livelihoods, freedoms and even lives, and are creating solutions to these issues that include the protection of their identity, and the identity of others.
Trend themes
Themes within the Protest Security trend
Three behaviours holding the trend together01
Identity Protection for Protesters
Activists are leveraging technology to protect their identities while protesting against social injustice and police brutality.
02
Anti-Facial Recognition Tools
Surveillance exclusion masks and wearable face projectors aim to protect against facial recognition technology.
03
Face-Blurring Image Tools
Tools like Anonymous Camera and Image Scrubber are being developed to quickly and easily remove identifying information from photos and videos.
Industry implications
What the Protest Security trend means for industry
Where the trend changes the playbookFor
Technology
The increasing need for privacy and data protection for individuals using technology creates an opportunity for the development of more advanced privacy tools.
For
Security
As risks to personal safety increase, there is a need for increased security for individuals who are protesting injustices.
For
Fashion/Design
The incorporation of technology into wearable items like masks and headpieces can revolutionize the design and fashion industries, opening up new opportunities for growth.
Workshop question
How could your brand better prioritize issues related to safety and inclusion?
Trend signals
Trend signals for Protest Security
Trend score 3.7 out of 10, from popularity 60%, activity 43%, freshness 9%.
Popularity60%
Activity43%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Protest Security trend
4 featured examples from Jun 13 to Jun 15, 2020CategoryArt & Design
Blurring Anti-Facial Recognition Masks
The Surveillance Exclusion Mask Protects Your Identity
Opportunity for fashion designers to create more stylish and effective anti-surveillance masks for individuals seeking anonymity while making a fashion statement.
CategoryLifestyle
Identity-Protecting Camera Apps
Anonymous Camera Strips Photos & Videos of Identifying Information
The development of anonymization apps like Anonymous Camera opens up opportunities for businesses in the mobile app development industry to create innovative solutions for safegua…
CategoryTech
Wearable Face Projectors
HKU Design's New Concept Helps Protect the Wearer's Identity
The fashion industry can incorporate wearable face projectors into clothing and accessories, providing consumers with customizable and privacy-enhancing options.
CategoryTech
Face-Blurring Image Tools
Image Scrubber Quickly and Easily Removes Faces From Photos
The development of face-blurring image tools like Image Scrubber presents opportunities for the photography industry to offer innovative products and services that prioritize priv…
