Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,668 more

Black-Owned Support

Brands are making it easier to support black-owned businesses

Trend - In response to recent social injustices profiled on social media and the news, brands are launching directories to help consumers identify and support black-owned businesses. These platforms showcase a range of businesses from restaurants and salons to banks and museums.

Insight - In recent years, social media has had an impact on the visibility of the systemic injustices committed against the black community. In the wake of the 'Black Lives Matter' movement, many are looking for ways to support the black community in place of their traditional retailers and are invested in actionable ways to protest against white supremacy, and one of these ways is by "voting with their wallet." People's anger and frustration has led them to financially support individuals, businesses and communities that are most affected by racial injustice.
Workshop Question - How can your brand serve under-represented communities?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
10,854 Total Clicks
Date Range:
Jun 20 — Jun 20
Trending:
This Month and Untested
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Virtual Protest Events
Virtual Protest Events
Anti-Racist Campaigners Launched a Digital Black Lives Matter Protest
Empowering Virtual Protests
Empowering Virtual Protests
The London-Based BLM Organization Launched a Virtual Protest
Inclusive Ballet Slipper Petitions
Inclusive Ballet Slipper Petitions
An Online Petition is Demanding Inclusive Ballerina Slippers
Music Label Anti-Racism Funds
Music Label Anti-Racism Funds
Sony Music Group Created a Social Justice Fund of $100 Million USD
CPG Self-Service Ad Platforms
CPG Self-Service Ad Platforms
The Ibotta App Will Have a Self-service Ad Platform for CPG Brands
Smartphone Camera-Covering Stickers
Smartphone Camera-Covering Stickers
The 'CamTag' Reusable Privacy Stickers Have a Glue-Free Design
Charitable Toy Block Contributions
Charitable Toy Block Contributions
LEGO Has Donated 4 Million to Educating Children on Racism
Increased Engagement Multimedia Apps
Increased Engagement Multimedia Apps
Snapchat is Seeing a High Growth Rate Among Boomer Users
Video App Market Expansions
Video App Market Expansions
The Houseparty App is Seeing an Increased User Base Among Boomers
Purchase-Scanning Retail Systems
Purchase-Scanning Retail Systems
This AI Scanner Concept Accommodates Bakeries without Employees
Hotel Pivoted Restaurant Rooms
Hotel Pivoted Restaurant Rooms
Hotel Stadt is Converting its Hotel Rooms into Pop-Up Restaurants
Home Office Hotel Pivots
Home Office Hotel Pivots
'Home Office Im Hotel' Platform Shows Hotels Offering Rooms to Work From
Hotel Pivoted Hospital Concepts
Hotel Pivoted Hospital Concepts
LEO A DALY Debuts Hotel2hospital Concept for COVID-19 Response
Superfood Protein Powders
Superfood Protein Powders
Plant Protein+ is Made from Seeds, Adaptogens, Botanicals & Mushrooms
Premium Pure Marine Collagen
Premium Pure Marine Collagen
Magic Shore Boasts Sustainably Sourced Hydrolyzed Marine Collagen
Skin-Protecting Natural Beauty Supplements
Skin-Protecting Natural Beauty Supplements
Vida Glow Launches Its Latest Product—the ANTI-G-OX
Solidarity Donation Initiatives
Solidarity Donation Initiatives
Glossier's $1 Million Supports Black-Owned Businesses and BLM
Emergency Information Apps
Emergency Information Apps
Google's Pixel Personal Safety App Will Alert Your Emergency Contacts
Nonelectric Rotisserie Cookers
Nonelectric Rotisserie Cookers
The 'ROTO-Q 360' Rotisserie Cooking Machine is Easy to Use
Eco-Friendly Upcycled Homeware
Eco-Friendly Upcycled Homeware
OTHERWARE Drops an Environmentally Conscious Compact Dining Kit
YouTuber-Designed Smartphone Protectors
YouTuber-Designed Smartphone Protectors
The dbrand Teardown Collection is Eye-Catching
Boomer-Targeted Yoga Apps
Boomer-Targeted Yoga Apps
Yoga for Seniors & Adults is an App that Helps with Mobility
Audio-Only Communication Apps
Audio-Only Communication Apps
CatchUp Supports One-on-One and Group Calls of Up to Eight
TV-Compatible Mobile Content Platforms
TV-Compatible Mobile Content Platforms
The Quibi App Will Have AirPlay Compatibility for Streaming
Inclusive Skin Tone Crayons
Inclusive Skin Tone Crayons
Crayola's Colors of the World Represents Over 40 Global Skin Tones
Inclusive Upcycled Clothing Dolls
Inclusive Upcycled Clothing Dolls
Patta and Coloured Goodies Join Forces on Diverse Dolls
Black Community-Centric Exhibits
Black Community-Centric Exhibits
Yinka Ilori Spotlights the Creative History of People of Color
Mother-Centric Social Awareness Campaigns
Mother-Centric Social Awareness Campaigns
NBO & Brands Attempt to Bail Black Mothers Out of Jail
Month-Specific Discounted Rides
Month-Specific Discounted Rides
Lyft is Giving $10 Off to Specific Rides for Black History Month