Apps like eatOKRA are showing their solidarity in the United States by directing consumers to Black-owned restaurants in their area.
According to eatOKRA's website, the original idea behind this service was to give back to the community in some way, further explaining “We chose food because food is customary. Nothing embodies this idea of community more than the act of feeding someone or coming together to eat or be fed.” Currently, the platform lists 2,500 restaurants in the United States, helping users find Black-owned establishments in their neighbourhoods.
The app is currently available to download for free, and serves as one of the many resources that consumers can turn to to support Black-owned businesses.
Image Credit: Instagram @EATokra
What Makes This Trend Stand Out
- Supporting Black-owned Businesses
- Opportunities for businesses to develop apps or directories that connect consumers with Black-owned establishments in their area.
- Community Empowerment Through Food
- Innovative ways to use food as a means to foster community and support local businesses.
- Increasing Awareness of Black-owned Restaurants
- The need for platforms that raise awareness and promote the visibility of Black-owned restaurants to a wider audience.
Sectors Adopting This
- Food Tech
- Food tech companies can develop platforms or apps that connect users with Black-owned restaurants for delivery, reservations, or reviews.
- Community Engagement
- Organizations or startups can create initiatives or campaigns that promote community engagement through supporting Black-owned restaurants.
- Social Impact Marketing
- Marketing agencies can specialize in promoting and raising awareness for Black-owned restaurants through targeted campaigns and digital platforms.
