Crayola teamed up with Victor Casale, the former Chief Chemist and Managing Director, R&D of MAC cosmetics and current Cofounder and CEO of MOB Beauty, to create Colors of the World, a pack of skin tone crayons that authentically represents more than 40 global skin tones.
The 24 specially formulated crayons are categorized like shades of makeup, offering tones that range from very light rose to extra deep golden, plus many more in between. These shades cover a range of undertones, helping to support creativity and self-expression by making sure that kids can easily find shades in the inclusive crayon pack that matches their own.
Colors of the World is being introduced just in time for UN World Day for Cultural Diversity for Dialogue and Development.
Image Credit: Crayola