Crayola teamed up with Victor Casale, the former Chief Chemist and Managing Director, R&D of MAC cosmetics and current Cofounder and CEO of MOB Beauty, to create Colors of the World, a pack of skin tone crayons that authentically represents more than 40 global skin tones.
The 24 specially formulated crayons are categorized like shades of makeup, offering tones that range from very light rose to extra deep golden, plus many more in between. These shades cover a range of undertones, helping to support creativity and self-expression by making sure that kids can easily find shades in the inclusive crayon pack that matches their own.
Colors of the World is being introduced just in time for UN World Day for Cultural Diversity for Dialogue and Development.
Image Credit: Crayola
Key Themes Behind This Trend
- Inclusive Skin Tone Crayons
- The creation of Colors of the World by Crayola and MOB Beauty presents an opportunity for other brands to expand their offerings into the inclusive skin tone market.
- Makeup-inspired Color Categorization
- Using makeup-inspired color categorization in products like skin tone crayons can appeal to both kids and adults, creating opportunities for brands to expand their consumer base.
- Cultural Diversity and Creativity in Children's Toys
- Creating toys, such as skin tone crayons, that promote cultural diversity and self-expression can be a disruptive innovation in the children's toy industry, opening up new market segments to explore.
Where This Applies
- Art Supplies
- Art supply companies can leverage the success of the Colors of the World crayons to introduce more inclusive products, such as markers and colored pencils, to their offerings.
- Cosmetics
- The collaboration between Crayola and MOB Beauty demonstrates the potential for collaborations between the cosmetics and toy industries, where cosmetics expertise can be applied to create more diverse toy products.
- Children's Toys
- Brands looking to disrupt the children's toy industry can incorporate cultural diversity and self-expression into their products, similar to the Colors of the World crayons created by Crayola and MOB Beauty.
